Kendo Brand and Marketing Manager

Singapore • Singapore

Monday, December 22, 2025

Kendo, a dynamic and innovative force in the beauty industry, is renowned for its creation of original founder brands in collaboration with major figures from fashion and entertainment. As part of the esteemed LVMH group, Kendo is committed to redefining the beauty landscape through cutting-edge products and visionary campaigns. The portfolio includes iconic brands such as Fenty Beauty by Rihanna, Fenty Skin, and KVD Vegan Beauty, each offering unique and dream-worthy products.

1. Strategize, define, and implement brand mission, objectives, and positioning in the market.
2. Serve as the brand spokesperson, maintaining a cohesive narrative across PR, social media, advertising, retail, and education.
3. Lead brand meetings and support negotiations with retail partners.
4. Design and oversee consumer engagement journeys to achieve brand objectives.
5. Collaborate on consumer insights and product enhancement suggestions with global teams.
6. Stay informed on makeup trends, innovations, and regulatory changes in SEA & India.
7. Develop and manage the marketing calendar, ensuring alignment with brand strategy and KPIs.
8. Lead comprehensive marketing strategies for SEA & India, including paid media, partnerships, promotions, CRM, and retail events.
9. Manage the brand’s marketing budget, ensuring responsible spending and ROI achievement.
10. Collaborate with commercial, retail, and education teams to optimize brand presence.
11. Lead and oversee consumer events, ensuring consistency with brand guidelines.
12. Define pricing strategies and lead product launch forecasting.
13. Measure and analyze marketing campaign effectiveness, providing insights for improvement.

1. 8 to 10 years of experience in a brand or marketing role, preferably in the beauty industry.
2. Experience in Southeast Asia and India markets.
3. Proven strategic thinking and brand building capabilities.
4. Ability to inspire and collaborate cross-functionally.
5. Capacity to work in a fast-paced environment with multiple priorities.
6. Strong organizational skills and attention to detail.
7. Business acumen and analytical skills with a results-oriented mindset.
8. Excellent interpersonal skills and high integrity.
9. Flexibility and ability to work with ambiguity.
10. Proficiency in presenting ideas to senior management.

1. Strategic brand management
2. Cross-functional collaboration
3. Consumer engagement design
4. Market trend analysis
5. Marketing calendar management
6. Budget management
7. Retail partnership development
8. Event management
9. Pricing strategy development
10. Campaign analysis

A minimum of 10 years in brand or marketing roles, with significant exposure to the beauty industry and the Southeast Asia and India markets.

The position offers a hybrid working model, fostering a balance between professional and personal commitments. Employees benefit from being part of a creative and entrepreneurial team culture, with opportunities for professional growth and development.

Kendo champions a collaborative, entrepreneurial, and creative team culture that aligns with its core values. The workplace environment is dynamic and fast-paced, encouraging innovation and cross-functional collaboration. Employees are supported to foster strong relationships internally and externally, contributing to a high-performance work environment.