Kendo Brand and Marketing Manager

Singapore • Singapore

Tuesday, October 28, 2025

Kendo, a dynamic and innovative force in the beauty industry, operates under the umbrella of LVMH, the world-renowned luxury conglomerate. Known for its pioneering spirit, Kendo develops original brands in collaboration with influential figures in fashion and entertainment. The portfolio includes iconic names such as Fenty Beauty by Rihanna and KVD Vegan Beauty, among others. As an employer, Kendo fosters a culture of creativity and entrepreneurship, offering a vibrant environment where innovation thrives.

1. Strategize and implement brand mission, objectives, and market positioning.
2. Serve as brand spokesperson, maintaining cohesive narrative across PR, social media, and retail.
3. Lead brand meetings and support negotiations with retail partners.
4. Design and oversee consumer engagement strategies in collaboration with cross-functional teams.
5. Consolidate consumer insights and provide region-specific product enhancement suggestions.
6. Analyze market trends and consumer behavior to inform marketing plans.
7. Develop and manage the marketing calendar, ensuring alignment with brand strategy and KPIs.
8. Lead comprehensive marketing strategies for SEA & India, including paid media and promotions.
9. Manage the brand's marketing budget, ensuring responsible spending and ROI achievement.
10. Collaborate with commercial and retail teams to optimize brand presence and sell-through.
11. Lead special projects and consumer events, ensuring brand consistency and effective execution.
12. Define pricing strategies and lead product launch forecasting.
13. Measure and analyze marketing campaign effectiveness, providing insights for improvement.

1. 8 to 10 years of experience in a Brand or Marketing role, preferably in the beauty industry.
2. Experience in Southeast Asia and India markets.

1. Strategic thinking and brand building.
2. Ability to inspire and collaborate cross-functionally.
3. Strong organizational and attention to detail skills.
4. Business acumen and analytical skills.
5. Interpersonal skills with high integrity.
6. Flexibility and ability to work with ambiguity.
7. Effective idea deployment and presentation skills.

Minimum 10 years of experience in brand management or marketing, with a focus on the beauty industry and the Southeast Asia and India markets.

Kendo offers a comprehensive benefits package, including health insurance, retirement plans, and opportunities for professional development within a creative and entrepreneurial environment.

Kendo promotes a collaborative, entrepreneurial, and creative culture, aligning with its values in the Southeast Asia region. The company encourages mentorship and supports a high-performance work environment, fostering strong relationships with internal teams and external partners.