Kate Spade Senior Director of Media and Retention

New York City • USA

Thursday, May 22, 2025

Kate Spade, a renowned name in the luxury fashion industry, is celebrated for its unique and sophisticated approach to fashion and lifestyle. As part of the Tapestry, Inc. family, Kate Spade offers a dynamic and innovative work environment that values creativity and individuality. The brand is committed to fostering a culture of inclusivity and excellence, making it a desirable employer for those passionate about fashion and marketing.

1. Lead the strategic development and execution of media and retention marketing initiatives.
2. Oversee the planning and implementation of comprehensive media campaigns across various platforms.
3. Drive customer retention strategies to enhance brand loyalty and increase customer lifetime value.
4. Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
5. Monitor and analyze campaign performance metrics to optimize future marketing efforts.
6. Manage and mentor a team of marketing professionals, fostering a culture of innovation and excellence.

1. Proven track record in media and retention marketing within the luxury fashion industry.
2. Strong leadership and team management skills.
3. Exceptional strategic thinking and analytical abilities.
4. Excellent communication and interpersonal skills.

1. Expertise in media planning and buying.
2. Proficiency in customer retention strategies.
3. Strong analytical skills with the ability to interpret data and trends.
4. Leadership and team management capabilities.

A minimum of 10 years of experience in media and retention marketing, with at least 5 years in a leadership role within the luxury fashion industry.

Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts.

Kate Spade fosters a vibrant and inclusive work culture that encourages creativity and innovation. Employees are empowered to express their individuality and contribute to the brand's success in a collaborative environment.