Kate Spade Marketing Associate

Kuala Lumpur • Malaysia

Tuesday, December 17, 2024

Kate Spade New York, a vibrant and innovative global lifestyle brand, is renowned for its colorful and optimistic designs. As part of the Tapestry portfolio, a leading global house of brands, Kate Spade is committed to inclusivity and innovation. Tapestry's dedication to equity, inclusion, and diversity is reflected across its brands, offering a unique and supportive work environment.

1. Support the SEA team in implementing marketing strategies and initiatives aligned with global vision and local business needs.
2. Build and manage relationships with key cross-functional partners within local and global teams to execute cohesive marketing and communication initiatives.
3. Manage CRM reports and dashboards to measure customer acquisition and retention.
4. Develop CRM strategies and marketing campaigns to optimize customer acquisition and sales growth.
5. Collaborate with cross-functional teams to gather feedback and translate it into actionable insights.
6. Oversee database management and segmentation for communication blasts.
7. Support brand marketing by planning and executing seasonal activations and sales promotions.
8. Establish partnerships with landlords and third-party partners to drive traffic to stores.
9. Plan and manage local in-store customer events in line with global brand strategy.
10. Oversee collateral planning, including marketing signage and customer relationship collateral.
11. Support PR activities by managing sample inventory and disseminating assets and press releases.

1. At least 2 years of relevant experience in CRM, preferably in the retail industry.
2. Proficiency in Excel and comfort with data analysis and reporting.
3. Fluency in both verbal and written English.

1. Strong organizational and collaborative skills.
2. Proactive problem-solving abilities.
3. Ability to manage multiple projects and deadlines in a fast-paced environment.
4. Flexibility and independence.
5. Team player with a people-oriented attitude.

Minimum of 2 years in CRM, preferably within the retail sector.

Kate Spade offers a dynamic work environment with opportunities for growth and development, fostering a culture of inclusivity and innovation.

Kate Spade New York fosters a culture of creativity, inclusivity, and optimism. As part of the Tapestry family, the brand is committed to diversity and innovation, providing a supportive and dynamic workplace where employees are encouraged to thrive.