Jaeger LeCoultre Brand Experience & Communications Senior Manager

Jaeger-LeCoultre, a prestigious name in the realm of luxury watchmaking, is part of the Richemont Group, a conglomerate renowned for its portfolio of leading luxury brands. As an employer, Jaeger-LeCoultre offers a unique environment where innovation meets tradition, fostering a culture of creativity and excellence.

1. Lead the planning and execution of regional brand experiences, including boutique activations, thematic animations, pop-ups, exhibitions, and cultural partnerships.
2. Design elevated client journeys and touchpoints, incorporating storytelling, hospitality, and gifting strategies.
3. Ensure comprehensive guest experiences, from invitation targeting to CRM journey tracking, with flawless operational execution.
4. Lead PR and media strategies for the MEIAT region, in alignment with global headquarters, to enhance brand visibility.
5. Manage press events, interviews, content shoots, influencer activations, and product placements.
6. Oversee regional media planning and digital amplification in coordination with HQ teams.
7. Maintain relationships with PR agencies, ensuring KPIs are met and regularly network with regional press and influencers.
8. Track key performance indicators such as event attendance, CRM capture, and media value.
9. Deliver post-event reports and analysis for senior management.
10. Manage budget planning, invoice tracking, and cost optimization.
11. Collaborate with retail, CRM, training, and commercial teams to align outputs and impact.
12. Supervise a Marketing Executive and indirectly oversee Hospitality Coordinators and PR agency teams.

1. 7–10+ years of experience in luxury brand experience, events, marketing, communications, or PR.
2. Experience in the watches, jewellery, fashion, hospitality, or premium lifestyle sectors preferred.

1. Strong creative sensibility and passion for experiential storytelling.
2. Excellence in operational planning, logistics, and agency management.
3. Solid experience managing PR and/or media agencies.
4. Strong interpersonal and communication skills.
5. Regional knowledge and cultural adaptability across MEIAT markets.
6. Fluency in English; Arabic or French is advantageous.
7. High aesthetic sense and meticulous attention to detail.

7–10+ years of experience in luxury brand experience, events, marketing, communications, or PR, preferably within the watches, jewellery, fashion, hospitality, or premium lifestyle sectors.

Jaeger-LeCoultre offers a dynamic work environment that values diversity, creativity, and the development of its employees' potential. Employees are encouraged to foster empathy, curiosity, courage, humility, and integrity.

Jaeger-LeCoultre, as part of the Richemont Group, thrives on the diversity of arts, cultures, and human skills, emphasizing freedom, collegiality, loyalty, and solidarity. The company is committed to caring for the world and fostering untapped potential.