Hamilton Marketing Manager

Milan • Italy

Wednesday, February 26, 2025

Hamilton, a distinguished brand under the umbrella of The Swatch Group Ltd, operates as a leader in the luxury and consumer watch industry. The Swatch Group is renowned globally for its production and marketing of high-quality, durable, and emotionally resonant timepieces. The Italian subsidiary, The Swatch Group (Italia) S.p.A., is based in Milan and employs a dedicated team across marketing, sales, and service functions, as well as in Corporate Stores and Boutiques throughout Italy.

1. Define and execute a robust local marketing plan aligned with global strategies and market needs.
2. Oversee media, sponsorships, events, and trade marketing strategies.
3. Manage all marketing activities and related investments.
4. Lead the local marketing team of three individuals.
5. Negotiate contracts, ensuring compliance with rights and obligations, and analyze ROI.
6. Sponsor events and manage co-marketing initiatives in brand-related fields such as cinema, aviation, and exploration.
7. Develop and implement activation ideas for maximum impact.
8. Collaborate with the e-commerce and digital manager to define media and digital strategies.
9. Develop sales activities and incentive programs.
10. Enhance visibility strategies in travel retail destinations.
11. Manage the marketing budget.
12. Maintain relationships with headquarters to attract value.
13. Conduct internal and external reporting.
14. Define and amplify local product launch plans in alignment with the parent company.
15. Analyze and monitor the market and key competitors.
16. Develop informational materials for product launches.
17. Ensure impactful brand presence and proper use of trade tools by merchandisers.
18. Organize engaging training sessions and brand meetings.
19. Develop strategies to establish the brand as trendy and desirable in Italy.
20. Collaborate with PR and Digital Manager to build a team of brand enthusiasts.
21. Ensure strong trade presence.

1. Excellent knowledge of operating systems.
2. Proficiency in spoken and written English.
3. Strong understanding of contemporary marketing tools.
4. Planning, organization, and control capabilities.
5. Initiative and flexibility.
6. Negotiation skills.
7. Results-oriented mindset.
8. Team management and motivation skills.

1. Strategic planning and execution
2. Team leadership
3. Negotiation
4. Market analysis
5. Budget management
6. Event sponsorship and co-marketing
7. Digital and media strategy development
8. Sales and incentive program development

Proven experience in marketing management within the luxury or consumer goods sector, with a focus on brand awareness and market presence enhancement.

Bachelor's degree in Marketing, Business Administration, or a related field.

Competitive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Hamilton fosters a dynamic and innovative workplace culture, emphasizing creativity, collaboration, and a commitment to excellence. As part of The Swatch Group, employees are encouraged to contribute to the brand's legacy while embracing modern trends and consumer engagement strategies.