Guerlain Trade Marketing Manager

Guerlain is a heritage luxury beauty house within the LVMH Perfumes & Cosmetics division, known for artisanal fragrance, skincare and make-up. As an employer it emphasizes craftsmanship, creativity and brand excellence while offering international career pathways and development opportunities across the LVMH group.

1. Lead and develop a Junior Trade Marketing Manager, fostering creativity, agility and high-performance standards
2. Implement the trade marketing plan aligned with business and POS strategy
3. Design and optimise customer- and channel-specific marketing solutions in coordination with the marketing team
4. Analyse sales performance and channel gaps with Sales & Retail to recommend and execute action plans
5. Build and maintain strong relationships with retail partners to deepen collaboration and grow the business
6. Own large-scale POS activations (e.g. mega podiums, sales conventions) and local event programmes such as masterclasses
7. Forecast and define strategy for POSM materials including GWPs, samples and testers; ensure consistency of locally produced materials
8. Manage local suppliers and control A&P budget, perform profitability analysis and report to HQ together with marketing

1. Bachelor’s degree in business administration, marketing or a related discipline
2. Minimum 3 years of trade marketing experience, preferably in the luxury or beauty sector
3. Proven ability to develop customer growth strategies with sound commercial acumen
4. Strong organisational skills with demonstrable project ownership and cross-functional collaboration
5. Excellent communication and presentation skills in German and English

1. MS Office (Excel, PowerPoint)
2. Trade marketing planning
3. POSM management
4. Forecasting & budget control (A&P analysis)
5. Vendor and supplier management
6. Event programming and retail activations
7. Advanced presentation and stakeholder management

Minimum 3 years in trade marketing or retail activation, ideally within the luxury or beauty industry; experience leading or mentoring junior staff.

Bachelor's degree in business administration, marketing or equivalent.

Open, familial culture with flat hierarchies and a 'du' culture; product allocation and employee discounts on Guerlain and LVMH beauty products; 30 days annual leave (full-time); vermögenswirksame Leistungen; company pension (betriebliche Altersvorsorge); internal LVMH training and development programmes; Urban Sports membership options; employee offers via the "corporate benefits" portal.

Guerlain combines luxury heritage with a creative, collaborative workplace. Teams are passionate about beauty, encouraged to innovate and supported by LVMH-wide development programmes and a collegial, flat-hierarchy environment.