Guerlain Trade & Operational Marketing Intern

Paris • France

Sunday, January 12, 2025

Guerlain, a distinguished name in the luxury beauty industry, is part of the esteemed LVMH group, renowned for its commitment to excellence and innovation. As an employer, Guerlain offers a dynamic and transformative environment, particularly within its Travel Retail division, where growth and strategic evolution are at the forefront.

1. Support the Trade Marketing Project Manager in overseeing trade animations from inception to execution, including product assortment, client animation sheets, decorator briefs, POSM orders, and 360° marketing tool development.
2. Create supplier briefs aligned with the marketing plan and merchandising team guidelines.
3. Participate in the development of retailtainment for each animation.
4. Monitor and manage budgets associated with various retailers for trade activities.
5. Assist in the implementation of the Travel Retail strategy by developing marketing tools for TR Europe, such as marketing books and internal newsletters.
6. Develop 360° marketing tools (gifts, POS displays, grooming, flyers) to achieve Travel Retail Europe objectives in line with category and retailer strategies.
7. Collect and share launch tools with markets, including lab samples, visual needs, and grooming guidelines.
8. Track the annual marketing budget.
9. Analyze and create materials to communicate quantitative and qualitative performance metrics using Excel, PowerPoint, and video presentations.
10. Prepare launch recaps to communicate on launches, best practices, and areas for improvement.
11. Provide monthly reports on animation performances.
12. Assist in organizing meetings with retailers, support regional seminars, and participate in retailer events.

1. Enrolled in a business school, communication, or university program (Bac+4/5 level).

1. Strong interpersonal skills.
2. Organizational and meticulous attention to detail.
3. Creativity and a strong team spirit.
4. Proficiency in Microsoft Office Suite.
5. Fluency in English and French.

Beginner level, suitable for students seeking practical experience in marketing.

Currently pursuing a degree in business, communication, or a related field.

The internship offers a comprehensive learning experience in a prestigious luxury brand, with exposure to international marketing strategies and collaboration with diverse teams.

Guerlain fosters a collaborative and innovative culture, encouraging creativity and teamwork. As part of LVMH, the company values excellence and offers a supportive environment for professional growth.