Guerlain Senior Marketing Officer

Island East • China

Tuesday, December 9, 2025

Guerlain, a distinguished name in the world of luxury perfumes and cosmetics, is part of the esteemed LVMH Group. As an employer, Guerlain offers a dynamic environment where innovation meets tradition, fostering a culture of excellence and creativity. The brand is committed to sustainability and artistry, providing its employees with opportunities to contribute to its storied legacy.

1. Execute digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
2. Create and curate engaging content for digital platforms, tailoring messaging for diverse audiences and channels.
3. Assist in executing marketing campaigns across alternative digital channels, such as influencer marketing or content partnership programs.
4. Develop, implement, and optimize email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
5. Conduct keyword research, implement SEO tactics, and monitor website ranking performance.
6. Manage the e-commerce platform, including product listings, pricing, promotions, and customer service inquiries.
7. Monitor and analyze campaign performance, provide regular reports, and identify areas for improvement.
8. Implement PR strategies, secure media coverage, build relationships with journalists, and maintain media lists.
9. Coordinate influencer marketing campaigns, manage influencer relationships, and track campaign performance.
10. Create content for press releases, media kits, and social media channels to support PR efforts.
11. Monitor media coverage, track social media mentions, and escalate potential issues.
12. Develop project plans, assign tasks, and track progress toward project milestones.
13. Prepare reports to track project performance and identify opportunities for improvement.

1. University qualification in Marketing or a related field.

1. Proven ability to execute a range of digital marketing tactics, including SEO optimization, content marketing, email marketing, and paid advertising.
2. Experience in managing product seeding campaigns and influencer marketing.
3. Ability to create high-quality, engaging content for various digital platforms.
4. Strong analytical skills with proficiency in using web analytics tools and creating data-driven reports.
5. Experience working with e-commerce platforms and understanding of e-commerce best practices.
6. Excellent organizational and time management skills.
7. Strong written and verbal communication skills.
8. Ability to adapt to changing marketing trends and technologies.
9. Problem-solving skills and initiative.

At least 3 years of experience in digital marketing, communication, and e-commerce, preferably in the luxury products or higher segment consumer goods.

University qualification in Marketing or a related field.

Guerlain offers a hybrid working mode, allowing for a balance between remote and in-office work, fostering flexibility and work-life balance.

Guerlain is renowned for its commitment to excellence and innovation, providing a collaborative and inspiring work environment. The company values creativity and sustainability, encouraging employees to contribute to its rich heritage while embracing modernity.