Guerlain Senior Marketing Officer

Island East • China

Monday, October 6, 2025

Guerlain, a distinguished name in the luxury perfumes and cosmetics sector, operates under the esteemed umbrella of LVMH, the world's leading luxury goods conglomerate. Renowned for its heritage and innovation, Guerlain offers an inspiring environment for professionals seeking to make a significant impact in the luxury industry.

1. Execute comprehensive digital marketing campaigns across SEO, PPC, social media, email, and content marketing channels.
2. Create and curate engaging content for digital platforms, tailoring messaging for diverse audiences and channels.
3. Assist in executing alternative digital marketing campaigns, including influencer marketing and content partnerships.
4. Develop and optimize email marketing campaigns, focusing on list segmentation, A/B testing, and performance tracking.
5. Conduct keyword research and implement SEO strategies to enhance website ranking.
6. Manage e-commerce platform operations, including product listings, pricing, promotions, and customer service inquiries.
7. Monitor and analyze campaign performance, providing regular reports and identifying areas for improvement.
8. Implement PR strategies, secure media coverage, and maintain relationships with journalists.
9. Coordinate influencer marketing campaigns and manage influencer relationships.
10. Create content for press releases, media kits, and social media to support PR efforts.
11. Monitor media coverage and track social media mentions, escalating potential issues.
12. Develop project plans, assign tasks, and track progress towards milestones.
13. Prepare comprehensive reports to track project performance and identify improvement opportunities.

1. University qualification in Marketing or a related field.

1. Expertise in digital marketing execution, including SEO, content marketing, and paid advertising.
2. Proficiency in product seeding and influencer marketing.
3. Strong content creation and curation skills.
4. Analytical skills with proficiency in web analytics tools.
5. Familiarity with e-commerce platforms and best practices.
6. Excellent project management and organizational skills.
7. Strong communication and interpersonal abilities.
8. Adaptability to changing marketing trends and technologies.
9. Problem-solving skills and initiative.

A minimum of 3 years of experience in digital marketing, communication, and e-commerce, preferably within the luxury products or high-end consumer goods sector.

University qualification in Marketing or a related field.

Guerlain offers a hybrid working mode, allowing flexibility between remote and office work, fostering a balanced professional environment.

Guerlain prides itself on a culture of innovation and excellence, encouraging continuous learning and adaptation to new marketing trends. The company values proactive problem-solving and initiative, providing a collaborative environment where professionals can thrive.