Guerlain Senior Marketing Executive

Island East • China

Monday, October 6, 2025

Guerlain, a distinguished name in the luxury perfumes and cosmetics sector, is part of a prestigious conglomerate renowned for its commitment to excellence and innovation. As an employer, the brand offers a dynamic environment where creativity and strategic thinking are highly valued, providing employees with opportunities to contribute to the brand's storied legacy and future growth.

1. Develop and implement comprehensive marketing strategies aligned with business objectives.
2. Conduct market research and competitive analysis to identify trends and opportunities.
3. Lead the execution of marketing initiatives to drive sales and enhance brand visibility.
4. Manage relationships with key partners and stakeholders, negotiating effective agreements.
5. Oversee industry events and promotional campaigns to ensure a consistent brand experience.
6. Develop and implement marketing programs across digital, social, and retail channels.
7. Create impactful marketing materials tailored to specific channels and audiences.
8. Collaborate with cross-functional teams to align marketing efforts and optimize strategies.
9. Monitor and analyze campaign performance, providing data-driven insights for optimization.
10. Support marketing campaigns across digital, social, and traditional channels.
11. Manage marketing projects from concept to completion, ensuring timely delivery.
12. Track overall marketing performance to inform future strategies and optimize campaigns.
13. Manage relationships with external vendors to support channel-specific activities.
14. Ensure compliance with company policies and ethical standards across all marketing activities.

1. University qualification in Marketing or a related field.
2. Minimum 3 years of marketing experience, preferably in luxury products or higher segment consumer goods.

1. Strategic marketing planning and implementation.
2. Market and competitive analysis.
3. Channel management across digital, social, and retail.
4. Relationship management and negotiation skills.
5. Project management from concept to completion.
6. Strong analytical skills for campaign performance monitoring.
7. Excellent communication and presentation skills.
8. Adaptability and problem-solving abilities.

Minimum of 3 years in marketing, with a preference for experience in luxury products or higher segment consumer goods. Candidates with less experience may be considered for a Marketing Executive role.

University qualification in Marketing or a related field.

Guerlain offers a hybrid working mode, providing flexibility and a balanced work-life environment. Employees are part of a dynamic team with opportunities for career growth and development within the luxury sector.

Guerlain fosters a culture of innovation and excellence, encouraging employees to think strategically and creatively. The workplace is collaborative, with a focus on building strong relationships both internally and externally. Employees are empowered to contribute to the brand's success and are supported in their professional development.