Guerlain Retail Marketing & CRM Intern

Guerlain, a distinguished name in the realm of luxury perfumes and cosmetics, is part of the prestigious LVMH group. Since its inception in 1828, Guerlain has been synonymous with innovation and elegance, offering a diverse range of products across fragrance, skincare, makeup, and spa wellness. The brand is committed to creating beauty with a purpose, respecting nature and diversity, and enchanting customers worldwide.

1. Implement and support a comprehensive 360° retail marketing plan aligned with seasonal trends and product launches, including trade activations and events such as masterclasses and in-store events.
2. Coordinate events to enhance customer loyalty and acquisition, particularly targeting Very Important Clients (VICs), by offering unique customer experiences.
3. Research and establish partnerships with entities such as LVMH brands, hotels, and art galleries that align with Guerlain's brand image.
4. Develop and monitor quantitative and qualitative reports, including key performance indicators (KPIs).
5. Ensure optimal customer database retention through various CRM tools, including mailings, clienteling applications, and loyalty programs.
6. Create and dispatch email campaigns in French and Dutch for key launches and events.
7. Enhance and optimize the Guerlain database for improved campaign targeting.
8. Define and manage the clienteling calendar, creating and configuring campaigns on the dedicated application.
9. Develop and send targeted tactical activations to prestige clients both offline and online.
10. Manage and organize various assets in collaboration with Guerlain's headquarters team.
11. Provide support for after-sales service inquiries, including customer exchanges and product returns.

1. Bilingual proficiency in French and English, with Dutch as an optional advantage.
2. University degree.

1. Proficiency in Microsoft Office, particularly Excel and PowerPoint.
2. Customer-oriented with a keen eye for detail and product sensitivity.
3. Organized, structured, and committed with a rigorous and enthusiastic approach.
4. Proactive and reactive, demonstrating initiative with a customer and results-oriented mindset.
5. Autonomous and flexible, capable of managing multiple projects simultaneously with a sense of priority.
6. Creative with an aesthetic sense aligned with Guerlain's brand image.
7. Strong interpersonal skills and a developed team spirit.

No prior experience required, but a strong interest in retail marketing and CRM within the luxury sector is preferred.

University degree required.

The internship offers a six-month program from July 2026 to January 2027, providing valuable professional experience in a stimulating work environment with a positive team spirit and opportunities for personal and professional growth.

Guerlain fosters a culture of creativity and excellence, deeply rooted in respect for nature and diversity. As part of the LVMH group, the company offers a dynamic and collaborative environment where innovation and tradition coexist, providing employees with the opportunity to contribute to the brand's storied legacy.