Guerlain Retail Marketing & CRM Assistant Internship

Brussels • Belgium

Sunday, February 2, 2025

Guerlain, a distinguished name in the luxury perfumes and cosmetics sector, is part of the esteemed LVMH group, renowned for its commitment to excellence and innovation. As an employer, Guerlain offers a dynamic environment where creativity and passion for luxury are at the forefront, providing employees with the opportunity to contribute to the brand's prestigious legacy.

1. Implement and support a comprehensive 360° retail marketing plan aligned with product launches and seasonality, including trade activations and events such as masterclasses and in-store experiences.
2. Coordinate and organize events to enhance customer loyalty and acquisition, focusing on Very Important Clients (VICs) by delivering unique customer experiences.
3. Explore and establish partnerships with entities such as business providers, LVMH brands, hotels, spas, and art galleries that align with Guerlain's brand image.
4. Develop and monitor quantitative and qualitative reports, including KPI tracking.
5. Ensure optimal customer database retention through various CRM tools, including mailings, clienteling applications, and loyalty programs.
6. Create and dispatch email campaigns to Guerlain Belux's database in French and Dutch, covering key launches and events.
7. Optimize the Guerlain database for improved campaign targeting throughout the year.
8. Define the clienteling calendar and configure campaigns on the dedicated application.
9. Develop and execute targeted activations for prestige clients both online and offline.
10. Manage and organize assets in collaboration with Guerlain's headquarters team.
11. Provide support for after-sales service inquiries, including customer exchanges and handling defective products.

1. Bilingual in French and English, with Dutch as an optional advantage.
2. University education.
3. Practical knowledge of Microsoft Office, particularly Excel and PowerPoint.
4. Client-oriented with a keen eye for detail and product sensitivity.

1. Organized, structured, and committed with a rigorous and perseverant approach.
2. Proactive and reactive, demonstrating initiative with a strong customer service orientation.
3. Autonomous and flexible, capable of managing multiple projects simultaneously with a sense of priority.
4. Creative with an aesthetic sensibility aligned with the brand's image.
5. Strong interpersonal skills and a developed team spirit.

Entry-level position suitable for beginners.

University education required.

The position offers a hybrid working mode, combining the flexibility of remote work with the collaborative environment of the office.

Guerlain fosters a culture of innovation and excellence, where employees are encouraged to express their creativity and contribute to the brand's luxurious heritage. The workplace is dynamic and collaborative, with a strong emphasis on teamwork and professional growth.