Guerlain Retail Director

Paris • France

Tuesday, January 21, 2025

Guerlain, a prestigious name in the realm of luxury beauty, is renowned for its dedication to the art of fragrance, skincare, makeup, and spa wellness. As part of the esteemed LVMH group, Guerlain is committed to crafting beauty with a purpose, ensuring a legacy of elegance and sustainability for future generations. The brand is celebrated for its innovative spirit and its ability to enchant clients with creations of infinite beauty, all while respecting nature and diversity.

1. Oversee and enhance the commercial performance of the Direct Retail network in France.
2. Identify growth opportunities and develop associated action plans.
3. Manage and ensure accountability for the P&L.
4. Collaborate with the Marketing Director to define client strategies and trade plans for retail locations.
5. Lead the Retail Performance team in analyzing commercial performance to implement effective action plans.
6. Set and manage collective and individual sales objectives.
7. Organize resources to achieve and surpass targets.
8. Co-lead brand decision-making forums, including budget and strategic reviews.
9. Ensure brand image and representation across the territory.
10. Plan openings, closures, and renovations of retail locations in line with strategic growth objectives.
11. Identify commercial development opportunities in collaboration with LVMH's real estate division.
12. Ensure adherence to operational retail standards.
13. Develop and monitor the roadmap for retail tool optimization.
14. Manage relationships with department stores, including trade negotiations and performance reviews.
15. Monitor CRM KPIs in collaboration with the Digital team.
16. Define NPS and client satisfaction objectives.
17. Develop clienteling strategies in line with international retail guidelines.
18. Manage and develop the private client base, including VIC/VIP plans and B2B partnerships.
19. Collaborate with HR to develop career paths and succession plans for Retail and Store Managers.
20. Lead change management and the evolution of retail roles.
21. Define training priorities with the Training Department to ensure a unique client experience.
22. Maintain a positive social climate and dialogue with employee representatives.
23. Oversee organizational structure discussions in alignment with brand strategy.

1. 10 to 15 years of retail experience in perfumes, cosmetics, couture, ready-to-wear, or accessories.
2. Proven experience managing large teams.
3. Bachelor's degree or equivalent, preferably from a business school.

1. Ability to lead change management initiatives.
2. Excellent 360° communication skills.
3. Fluency in English.
4. Strong leadership qualities, including the ability to inspire and motivate.
5. Ability to work cross-functionally.
6. Team-oriented mindset.
7. Ability to thrive in a competitive environment.
8. Strong interpersonal skills.
9. Result-oriented approach.
10. Analytical mindset.
11. Aesthetic sensibility and appreciation for beauty.
12. Ability to manage ambiguity and navigate political landscapes.
13. Ability to embody the brand and its values.

Minimum of 10 years in retail, with a focus on perfumes, cosmetics, couture, ready-to-wear, or accessories.

Bachelor's degree or equivalent, preferably from a business school.

The position offers a dynamic work environment in the heart of Paris, with opportunities for professional growth within a leading luxury brand.

Guerlain fosters a culture of innovation and excellence, where creativity and collaboration are at the forefront. The brand values diversity and sustainability, encouraging employees to contribute to a more beautiful world. The workplace is characterized by a commitment to nurturing talent and promoting a harmonious social climate.