Guerlain Regional PR & Communication Executive

Singapore • Singapore

Friday, April 11, 2025

Guerlain, a prestigious name in the world of luxury perfumes and cosmetics, is part of the esteemed LVMH Group. Known for its rich heritage and innovative spirit, Guerlain offers a dynamic and inspiring work environment where creativity and excellence are at the forefront. As an employer, Guerlain is committed to nurturing talent and fostering a culture of collaboration and growth.

1. Serve as the primary liaison with HQ PR and Social Media teams to ensure seamless organization of PR events at international, regional, and local levels.
2. Participate in defining the Key Opinion Leader (KOL) strategy and profile screening, ensuring consistent follow-up with market teams.
3. Coordinate with market teams to establish annual PR and Communication strategies.
4. Guide market teams in developing monthly social media content for both internal and external platforms.
5. Ensure all market executions align with global guidelines and brand expectations.
6. Manage monthly reports on competitive initiatives and Guerlain's activations, including ROI per campaign, DMR reports, and PR clippings.

1. Degree in Business Administration, Digital Marketing, Communication, or related disciplines.
2. Fluency in English and the local language.
3. Minimum of 3 years of relevant experience, with a preference for experience in the luxury industry.

1. Excellent digital and social media skills.
2. Proficiency in Microsoft Windows.
3. Strong communication skills, particularly with multicultural teams and local external suppliers.
4. Ability to drive projects effectively.
5. Passionate about digital and social trends.
6. Curious, proactive, dynamic, rigorous, and well-organized.

A minimum of 3 years of experience in a related field, preferably within the luxury industry.

Degree in Business Administration, Digital Marketing, Communication, or related disciplines.

Guerlain offers a hybrid working mode, providing flexibility and a balanced work-life environment.

Guerlain fosters a culture of innovation and excellence, encouraging employees to be curious, proactive, and dynamic. The company values rigorous organization and effective communication, particularly in a multicultural setting, and supports the professional growth of its team members.