Guerlain Public Relations Marketing Intern

Singapore • Singapore

Thursday, October 9, 2025

Guerlain, a distinguished name in the luxury beauty sector, has been crafting artistic beauty from nature since 1828. As part of the prestigious LVMH group, Guerlain is renowned for its innovative approach and commitment to excellence. The brand offers a dynamic work environment where creativity and passion for luxury are at the forefront.

1. Collaborate with the PR Executive to develop and execute seeding strategies aimed at enhancing Guerlain's brand awareness among influencers and media.
2. Ensure timely availability of seeding quantities and inventories for new product launches and campaigns.
3. Adapt and distribute press releases, pitch stories, and send gifts to foster strong relationships with key media and KOL contacts.
4. Support communication with retailers regarding new assets, creative requests, and short copywriting needs.
5. Coordinate with third-party suppliers for the execution of PR events, including logistics and post-event follow-up.
6. Assist in planning and executing key launches, trade, and in-store events, as well as media interviews with internal spokespersons.
7. Monitor media coverage for all activations and submit monthly PR clippings and weekly newsletters to the regional office.
8. Conduct competitor analysis to identify influential media and KOLs engaged by competitor brands.
9. Maintain regular communication with media and KOLs to understand their editorial interests and propose relevant advertorials.
10. Provide administrative support to ensure smooth delivery of seeding, arrange meetings, and support the internal marketing team with documentation and event logistics.

1. Currently enrolled in a university program, with a passion for luxury beauty brands.
2. Strong appreciation for creativity within the luxury sector.
3. Ability to work independently and as part of a team, with a high level of motivation and performance under tight deadlines.
4. Positive attitude and ability to represent the brand effectively.

1. Excellent communication and interpersonal skills.
2. Strong organizational and multitasking abilities.
3. Proficiency in media monitoring and reporting.
4. Creative thinking and problem-solving skills.

Beginner level experience in public relations or marketing, ideally within the luxury sector.

Currently enrolled in a university program.

Opportunity to gain hands-on experience in the luxury beauty industry, working with a renowned brand.

Guerlain fosters a culture of innovation and creativity, encouraging employees to explore new ideas and contribute to the brand's legacy. The work environment is collaborative and dynamic, with a focus on nurturing talent and promoting professional growth.