Guerlain Public Relations Marketing Intern

Singapore • Singapore

Tuesday, May 6, 2025

Guerlain, a prestigious name in the luxury beauty industry, has been crafting artistic beauty from nature since 1828. As part of the esteemed LVMH group, Guerlain embodies the Parisian alchemy of sensory wonder and artistic craftsmanship. The brand is renowned for its commitment to excellence and innovation in the world of perfumes and cosmetics.

1. Collaborate with the Assistant PR Manager to develop and execute seeding strategies aimed at influencers and media to enhance Guerlain's market presence.
2. Ensure timely availability of seeding quantities and inventories for new product launches and campaigns.
3. Adapt and distribute press releases, pitch targeted stories, and send gifts to cultivate strong relationships with key media and KOL contacts.
4. Support communication with retailers regarding new assets, creative requests, and short copywriting as needed.
5. Source, plan, and coordinate with third-party suppliers for PR event execution, including logistics, set-up, and post-event follow-up.
6. Assist in planning and executing key launches, trade, and in-store events for media and KOLs.
7. Organize media and KOL interviews with internal spokespersons from headquarters.
8. Monitor media coverage for all activations and submit monthly PR clippings and weekly newsletters to the regional team.
9. Prepare weekly internal reports to assess the effectiveness of media and KOL engagement, organic coverage, and gift tracking.
10. Conduct competitor analysis to identify influential media and KOLs engaged by competitor brands.
11. Maintain regular communication with media and KOLs to understand their editorial interests and propose relevant advertorials for key launches.
12. Provide administrative support to ensure smooth seeding delivery, arrange meetings, and assist the internal marketing team with documentation and event support.

1. University student with a passion for luxury beauty brands and a desire to represent Guerlain's DNA and heritage.
2. Ability to commit to a minimum of six months of internship.
3. Appreciation for creativity within the luxury universe.
4. Strong teamwork skills, independence, and motivation to perform under tight deadlines.
5. Positive attitude, motivational spirit, and ability to effectively communicate the brand's values.

1. Strong organizational and communication skills.
2. Ability to manage multiple tasks and prioritize effectively.
3. Proficiency in Microsoft Office Suite.
4. Familiarity with social media platforms and digital marketing.
5. Creative problem-solving abilities.

No prior experience required, but a foundational understanding of public relations and marketing principles is beneficial.

Currently enrolled in a university program, preferably in Marketing, Communications, or a related field.

Opportunity to gain hands-on experience in luxury brand PR and marketing within a globally recognized company.

Guerlain fosters a culture of creativity, innovation, and excellence, encouraging employees to explore new ideas and contribute to the brand's legacy. As part of the LVMH group, Guerlain offers a dynamic and inspiring work environment where passion for luxury and beauty is celebrated.