Guerlain Public Relations Manager

New York • USA

Tuesday, April 15, 2025

Guerlain, a prestigious name in the luxury beauty sector, is a part of the esteemed LVMH Group, renowned for its commitment to excellence and innovation. As a leader in the perfumes and cosmetics industry, Guerlain offers a dynamic and inspiring work environment that fosters creativity and professional growth.

1. Develop and implement a comprehensive US press strategy to enhance brand awareness and reinforce brand vision.
2. Collaborate with the Director of PR & Communications to execute press strategies for new product launches across fragrance, skincare, and makeup categories.
3. Identify and target key media outlets for campaigns, ensuring consistent coverage across print and digital platforms.
4. Manage national and regional editorial coverage to ensure qualitative media presence.
5. Cultivate and maintain strong relationships with press, editors, and writers.
6. Organize and execute PR events and activations, managing timelines, budgets, and KPIs.
7. Conduct competitive analysis and compile reports to optimize brand strategy.
8. Act as a key press advisor, staying updated on emerging platforms and industry trends.
9. Mentor and develop the PR Coordinator, fostering professional growth.

1. Minimum of 6 years of relevant PR/Communications experience in the beauty industry.
2. Established relationships with beauty editors and key industry players.
3. Experience in traditional PR and press activities.

1. Exceptional communication and interpersonal skills.
2. Strong organizational skills with attention to detail.
3. Ability to handle confidential information with discretion.
4. Proven ability to manage multiple tasks and adapt to change.
5. Fluency or working knowledge of French is advantageous.

A minimum of 5 years of experience in public relations or communications within the beauty industry is required.

Guerlain offers a hybrid working model, allowing flexibility between remote and in-office work, along with opportunities for career advancement within the LVMH Group.

Guerlain fosters a culture of innovation, creativity, and excellence, encouraging employees to push boundaries and explore new ideas. The company values diversity and inclusivity, providing a collaborative environment where every team member can thrive.