Guerlain Product Owner, Data – E-business & Communication

Guerlain, a prestigious name in the realm of luxury fragrances and beauty, has been crafting exceptional products since 1828. As part of the LVMH conglomerate, Guerlain is committed to maintaining its status as an iconic house in high perfumery and cosmetics, consistently surpassing competition through innovation and exclusivity.

1. Lead and oversee Data E-Business & Digital Media projects, ensuring the development, quality, and compliance of first-party data collection related to e-commerce and digital media performance.
2. Support HQ and market teams in leveraging and exploiting data across all Data E-Commerce and Ad Tech projects, utilizing tools such as Google Suite and Meta Business Manager.
3. Implement advanced on-site personalization use cases via Dynamic Yield, launching A/B tests on the e-commerce site.
4. Collaborate closely with LVMH teams to disseminate and apply best practices to meet Guerlain's needs.
5. Engage with stakeholders including Business Teams, Data Product Owners, Data Engineers, and Data Scientists to ensure successful end-to-end data project execution.
6. Maintain and enhance multi-source reporting and alerting systems to assist E-Business and Digital Media teams in performance management, from acquisition to conversion, in collaboration with LVMH Beauty Tech.
7. Conduct continuous insight generation and analysis to monitor G.COM performance and user experience quality, providing recommendations for improvement.
8. Support central and local teams in framing performance analyses.
9. Promote Data & AI initiatives by communicating project results within the Data community (HQ, Zones, and Markets).
10. Develop materials and conduct Webex sessions to foster a data-driven mindset, communicate team initiatives, and ensure Analytics tool adoption (Google Analytics 4, ContentSquare, Google Suite).
11. Assist e-commerce and digital media teams in defining and applying best practices to optimize performance (SFCC guidelines, product flow management, Audience Management).

1. Bachelor's degree (BAC+5) in Business or equivalent with a specialization in Digital and/or Data Marketing.
2. Proficiency in web performance tools (GA4, ContentSquare), dashboarding (Power BI, Looker Studio), and optimization (Dynamic Yield, A/B Tasty).
3. Fluent in French and English, with excellent written and verbal communication skills in both languages.

1. Meticulous attention to detail and proactive approach.
2. Strong team collaboration and interpersonal skills.
3. Adaptability and enthusiasm for data-driven initiatives.
4. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

A minimum of 3 years in a similar role is required.

Bachelor's degree (BAC+5) in Business or equivalent with a specialization in Digital and/or Data Marketing.

The position offers a hybrid working model, combining remote and on-site work in Paris.

Guerlain fosters a dynamic and transformative work environment, emphasizing innovation and a commitment to excellence. As part of the LVMH group, the company values collaboration, creativity, and a data-driven approach to business challenges.