Guerlain Product Marketing Manager

Island East • China

Tuesday, December 9, 2025

Guerlain, a prestigious name in the luxury perfumes and cosmetics industry, is part of a larger conglomerate renowned for its commitment to excellence and innovation. As an employer, Guerlain offers a dynamic environment where creativity and strategic thinking are highly valued, providing employees with opportunities to contribute to the brand's legacy of luxury and sophistication.

1. Conduct market analysis and gather customer insights to identify trends and opportunities.
2. Develop and articulate product positioning and messaging that highlights unique value propositions.
3. Create and execute a comprehensive 360-marketing plan, including digital, content, and social media strategies.
4. Collaborate with cross-functional teams to ensure alignment and cohesive execution of marketing initiatives.
5. Develop and implement go-to-market strategies for new product launches and enhancements.
6. Manage product marketing budgets and track key performance indicators to optimize return on investment.

1. University degree in Marketing or a related field.
2. Minimum of 5 years of experience in a marketing role, preferably within the luxury products or high-end consumer goods sector.

1. Exceptional written and verbal communication skills.
2. Strong organizational and problem-solving abilities.
3. Proficiency in data analysis and interpretation.
4. Creative thinking and adaptability in a fast-paced environment.
5. Project management expertise with a focus on achieving measurable outcomes.
6. Strategic planning and integrated marketing campaign execution.
7. Deep understanding of product marketing principles and methodologies.

A minimum of 5 years of experience in a marketing role, with a preference for candidates who have worked in the luxury products or high-end consumer goods sector.

University degree in Marketing or a related field.

Guerlain offers a hybrid working model, allowing employees to balance remote and in-office work, fostering both flexibility and collaboration.

Guerlain's workplace culture is characterized by a commitment to luxury, innovation, and excellence. Employees are encouraged to bring their creativity and strategic insights to the forefront, contributing to the brand's prestigious reputation in the luxury market.