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Guerlain Product Marketing Manager
Guerlain, a distinguished name in the luxury perfumes and cosmetics sector, is part of the esteemed LVMH group, a global leader in luxury goods. As an employer, Guerlain is renowned for its commitment to innovation, quality, and excellence, offering a dynamic and enriching work environment that fosters creativity and professional growth.
- Conduct market analysis and gather customer insights to identify trends and opportunities.
- Develop and articulate product positioning and messaging that highlights unique value propositions.
- Create and execute a comprehensive 360-marketing plan, including digital, content, social media, public relations, and events.
- Collaborate with cross-functional teams to ensure cohesive execution of marketing initiatives.
- Develop and implement go-to-market strategies for new product launches and enhancements.
- Manage product marketing budgets and track key performance indicators to optimize return on investment.
- University degree in Marketing or a related field.
- Minimum of 5 years of experience in a marketing role, preferably in luxury products or high-end consumer goods.
- Exceptional written and verbal communication skills.
- Strong interpersonal and collaboration skills.
- Excellent organizational and problem-solving abilities.
- Proficient analytical skills with data analysis tools.
- Creative thinking and adaptability in a dynamic environment.
- Strong project management capabilities.
- Strategic and integrated planning expertise.
- Deep understanding of product marketing principles and methodologies.
A minimum of 5 years of experience in a marketing role, with a preference for candidates who have worked in the luxury products or high-end consumer goods sectors.
University degree in Marketing or a related field.
Guerlain offers a competitive benefits package, including opportunities for professional development and career advancement within the LVMH group.
Guerlain fosters a culture of innovation, excellence, and collaboration, encouraging employees to push boundaries and achieve their full potential. The company values creativity and continuous learning, providing a supportive environment where diverse talents can thrive.
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