Guerlain Product Marketing Manager

Island East • China

Thursday, October 2, 2025

Guerlain, a distinguished name in the world of luxury perfumes and cosmetics, operates under the prestigious umbrella of LVMH, a global leader in luxury goods. Renowned for its innovative spirit and timeless elegance, Guerlain offers a dynamic environment where creativity and excellence are at the forefront of its operations.

1. Conduct market analysis and derive customer insights to identify trends and opportunities.
2. Develop a deep understanding of target audiences and create actionable product positioning and messaging.
3. Define and articulate the unique value proposition of products, ensuring differentiation from competitors.
4. Develop and execute a comprehensive 360-marketing plan, encompassing all aspects of the marketing mix.
5. Collaborate with cross-functional teams to ensure alignment and cohesive execution of marketing initiatives.
6. Develop and execute go-to-market strategies for new product launches and enhancements.
7. Manage product marketing budgets and track KPIs to optimize ROI.

1. University qualification in Marketing or a related field.

1. Exceptional written and verbal communication skills.
2. Strong interpersonal skills with the ability to collaborate effectively.
3. Excellent organizational and problem-solving skills.
4. Strong analytical skills with proficiency in data analysis tools.
5. Creative thinking and adaptability in a dynamic environment.
6. Project management skills with a results-oriented approach.
7. Strategic and integrated planning capabilities.
8. Deep understanding of product marketing principles and methodologies.

A minimum of 5 years of experience in a marketing role, preferably within the luxury products or higher segment consumer goods industry.

University qualification in Marketing or a related field.

Guerlain offers a hybrid working mode, allowing flexibility between remote and on-site work, fostering a balanced professional environment.

Guerlain is committed to fostering an innovative and inclusive workplace culture, where employees are encouraged to pursue excellence and creativity. As part of the LVMH group, Guerlain values diversity and collaboration, offering a vibrant environment for professional growth.