Guerlain National Trainer

Dubai • UAE

Tuesday, September 16, 2025

Guerlain, a distinguished name in the luxury perfumes and cosmetics sector, is part of the prestigious LVMH group. Renowned for its heritage and innovation, Guerlain offers an exceptional environment for professionals seeking to excel in the luxury industry. The brand is committed to upholding its core values and vision through its dedicated team.

1. Ensure comprehensive training of the team, including HQ staff, with a focus on Beauty Consultants, emphasizing bestsellers, novelties, service approach, and Guerlain selling techniques to maximize sales.
2. Facilitate onboarding for all new team members through a complete induction program.
3. Develop and implement a strategy tailored to the MEIA region's needs and specificities.
4. Act as the Ambassador and representative of Guerlain HQ Retail Education team in flagship locations to elevate the brand.
5. Collaborate with regional category experts in Fragrance, Makeup, Skincare, and Retail Excellence.
6. Evaluate Beauty Consultant and store performance using Retail App to identify key focus areas and create action plans with SMART goals.
7. Organize training conventions to introduce novelties each semester.
8. Participate in key trade activations and peak periods to enhance sales performance and provide an upgraded retail experience.
9. Develop and lead a pioneering team of education experts in the country, each specializing in a category axis.
10. Ensure regular visits with the regional education team to maintain consistency.
11. Identify and develop key national ambassadors in all three axes to support team transmission and elevation.
12. Conduct field coaching for top store staff according to Retail Education strategy and KPIs.
13. Work in flagship stores at least two days per week to observe the success of education content transmission.
14. Assess Guerlain Beauty Consultant performance through quizzes, appraisals, and mystery shopping.
15. Collaborate with Regional Retail & Education team to develop training tools tailored to market needs.
16. Lead the Guerlain digital application onboarding for all team members.
17. Build and manage the training budget annually, coordinating with the Regional Retail & Education team.
18. Analyze Beauty Consultant and store performance using RetailApp, creating quarterly action plans with SMART goals.
19. Conduct competition analysis on Retail Education best practices to share with relevant departments.

1. Minimum 5 years of retail education experience with international brands, preferably in the Perfumes & Cosmetics industry.
2. Fluency in English is mandatory; French is advantageous but not required.

1. Strong knowledge of Excel, Word, PowerPoint, and digital tools.
2. Excellence in public speaking and leadership.
3. Comfortable in a multicultural environment.
4. Excellent communication and organizational skills.
5. Result and retail-oriented with a proactive approach.
6. Energetic and enthusiastic demeanor.
7. Ability to motivate and foster strong team spirit.

Minimum of 5 years in retail education for international brands, with experience in the Perfumes & Cosmetics industry being advantageous.

The role offers a dynamic work environment with opportunities for professional growth and development within a leading luxury brand.

Guerlain fosters a culture of excellence, innovation, and collaboration, encouraging its employees to thrive in a multicultural and dynamic environment. The brand values creativity and dedication, providing a supportive atmosphere for professional growth.