Guerlain Marketing Project Manager - Asian Festivals

Paris • France

Wednesday, July 23, 2025

Guerlain, a distinguished house within the Parfums & Cosmétiques division, has been a beacon of innovation and luxury since 1828, crafting audacious fragrances and beauty products. As part of a transformative journey, Guerlain is committed to elevating its status as the most iconic high perfumery and cosmetic house, surpassing competition with exclusivity and exceptional image. Guerlain is a member of a larger conglomerate renowned for its prestigious brands and global influence.

1. Participate in the strategic and creative development of global festival strategies, including CNY, Valentine's Day, and other key dates.
2. Identify consumer needs and trends through market studies and consumer insights.
3. Collaborate creatively with artists for concept development and iconographic research.
4. Conduct competitive analysis with a focus on the Chinese market, including digital and in-store activations.
5. Manage project development with cross-functional teams from briefing to production validation.
6. Develop 360-degree marketing strategies in collaboration with artistic, digital, merchandising, and e-business teams.
7. Prepare strategic meeting materials, including presentations and videos.
8. Analyze post-launch performance of marketing offers.
9. Supervise and mentor an intern.

1. Bachelor's degree in Business or equivalent, with a Master's preferred.
2. 3 to 5 years of experience in Marketing Development, ideally within beauty or luxury sectors.
3. Proven creative and conceptual intelligence with strong brand storytelling skills.
4. Ability to manage multiple priorities with autonomy and organizational rigor.
5. Excellent team collaboration, communication, and adaptability skills.
6. Deep understanding of the Chinese market and its strategic challenges.
7. Fluency in French and English; Mandarin proficiency is advantageous.

1. Strategic thinking and creativity
2. Project management
3. Market analysis
4. Cross-functional collaboration
5. Brand storytelling
6. Bilingual communication
7. Cultural awareness of the Chinese market

Minimum of 3 years in marketing development roles, preferably within the beauty or luxury industries.

Bachelor's degree in Business or equivalent, with a Master's degree preferred.

The position offers a hybrid working model based in Paris, with opportunities for career advancement within a prestigious luxury brand.

Guerlain fosters a culture of innovation and excellence, encouraging creativity and proactive engagement. The company values teamwork, adaptability, and a strong sense of brand storytelling, providing an environment where employees can thrive and contribute to the brand's iconic status.