Guerlain Marketing Intern - Travel Retail Europe

Guerlain, a distinguished name in the luxury fragrance and cosmetics industry, is part of the esteemed LVMH Group. Renowned for its innovation and heritage, Guerlain offers a dynamic work environment where creativity and tradition converge. As an employer, the brand is committed to nurturing talent and fostering professional growth within its global operations.

1. Support the Trade Marketing Project Manager in executing trade animations, including product assortment, client animation sheets, decorator briefs, POSM orders, and 360° marketing tool development.
2. Create supplier briefs aligned with the marketing plan and merchandising team guidelines.
3. Participate in the development of retailtainment for each animation.
4. Monitor budgets associated with trade activities by retailer.
5. Assist the Operational Marketing team in developing marketing tools for implementing the Travel Retail strategy in Europe.
6. Develop 360° marketing tools (gifts, POS displays, grooming, flyers) to achieve Travel Retail Europe objectives in line with category and retailer strategies.
7. Collect and share launch tools with markets, including lab samples, visual needs, and grooming guidelines.
8. Track the annual marketing budget.
9. Analyze and create materials to communicate quantitative and qualitative performance metrics using Excel, PowerPoint, and video presentations.
10. Prepare launch recaps to communicate best practices and improvement areas.
11. Conduct monthly performance reporting for animations.
12. Aid in organizing meetings with retailers, support regional seminars, and retailer events.

1. Enrollment in a business school, communication, or university program (Bac+4/5 level).
2. Strong relational skills, organizational acumen, attention to detail, creativity, and a team-oriented mindset.
3. Proficiency in Microsoft Office Suite.
4. Fluency in English and French.

1. Trade marketing support
2. Supplier brief creation
3. Budget monitoring
4. 360° marketing tool development
5. Performance analysis and reporting
6. Event organization

No prior experience required; suitable for beginners.

Currently pursuing a Bac+4/5 level degree in business, communication, or a related field.

The internship offers a comprehensive learning experience in a prestigious luxury brand, providing exposure to international marketing strategies and the opportunity to work within a leading global conglomerate.

Guerlain fosters a culture of innovation and excellence, deeply rooted in its rich heritage. The company values creativity, collaboration, and continuous learning, offering a vibrant workplace where employees are encouraged to contribute to the brand's legacy and growth.