Guerlain Marketing Intern - Travel Retail Europe

Paris • France

Wednesday, July 16, 2025

Guerlain, a distinguished name in the luxury fragrance and cosmetics industry, is part of the esteemed LVMH Group, a global leader in luxury goods. The brand is renowned for its commitment to innovation, quality, and heritage. As an employer, Guerlain offers a dynamic and enriching environment that fosters creativity and professional growth within the expansive network of LVMH.

1. Support the Trade Marketing Project Manager in executing trade animations, including product assortment, client animation sheets, decorator briefs, POSM orders, and 360° marketing tool development.
2. Create supplier briefs aligned with the marketing plan and merchandising team guidelines.
3. Participate in developing retailtainment strategies for each animation.
4. Monitor budgets associated with trade activities by retailer.
5. Assist in implementing the Travel Retail strategy by developing marketing tools such as marketing books and internal newsletters.
6. Develop 360° marketing tools (gifts, POS materials, grooming, flyers) to achieve Travel Retail Europe's objectives in line with category and retailer strategies.
7. Collect and share launch tools with markets, including lab samples, visual needs, and grooming guidelines.
8. Track the annual marketing budget.
9. Analyze and create materials to communicate quantitative and qualitative performance metrics using Excel, PowerPoint, and video formats.
10. Prepare launch recaps to communicate on launches, best practices, and areas for improvement.
11. Provide monthly performance reports on animations.
12. Assist in organizing meetings with retailers, support regional seminars, and retailer events.

1. Enrollment in a business school, communication, or university program (Bac+4/5 level).

1. Strong interpersonal skills
2. Organizational and meticulous nature
3. Creativity
4. Team-oriented mindset
5. Proficiency in Microsoft Office
6. Fluency in English and French

No prior experience required, suitable for beginners.

Currently pursuing a degree in business, communication, or a related field at Bac+4/5 level.

The internship offers a comprehensive learning experience in a prestigious luxury brand environment, providing exposure to various facets of marketing within the travel retail sector.

Guerlain fosters a culture of innovation and excellence, encouraging employees to push boundaries while respecting the brand's rich heritage. The workplace is collaborative, with a strong emphasis on teamwork and professional development within the luxury sector.