Guerlain Marketing & Merchandising Executive

Ho Chi Minh City • Vietnam

Wednesday, October 29, 2025

Guerlain, a distinguished House of High Perfumery and High Cosmetics since 1828, epitomizes French luxury and elegance. As part of a prestigious conglomerate, the brand is renowned for its nearly two centuries of expertise, innovation, and commitment to sustainability, crafting exceptional beauty products that reflect artistry and refinement.

1. Assist in planning and executing comprehensive marketing campaigns to enhance brand awareness, customer engagement, and sales.
2. Coordinate local marketing activations, including product launches and in-store events.
3. Collaborate with PR agencies and media partners to secure brand exposure in key publications.
4. Ensure brand alignment in all marketing materials in collaboration with regional and HQ teams.
5. Organize and manage brand events to ensure premium customer experiences.
6. Analyze campaign performance and consumer insights to optimize marketing strategies.
7. Ensure premium in-store merchandising execution consistent with Guerlain’s luxury positioning.
8. Develop and implement visual merchandising guidelines for retail stores and boutiques.
9. Collaborate with sales teams to ensure optimal product presentation and storytelling at points of sale.
10. Monitor stock levels of marketing and merchandising materials for timely replenishment.
11. Design and deploy POSM materials on schedule.
12. Coordinate with sales teams to align marketing efforts with business objectives.
13. Ensure proper brand representation with retailers and department stores.
14. Support training initiatives to equip sales teams with brand knowledge and product storytelling.
15. Manage and maintain the CRM database to drive engagement and loyalty.

1. Minimum 3 years of experience in marketing and merchandising, preferably within luxury or beauty brands.
2. Strong understanding of luxury retail dynamics and customer behaviors.
3. Excellent communication and project management skills.
4. Detail-oriented with a strong sense of aesthetics and brand alignment.
5. Proficient in event management, ensuring premium execution and customer experience.
6. Experience in CRM to enhance customer engagement and retention.
7. Fluent in English, both written and spoken.

1. Marketing campaign execution
2. Event management
3. Visual merchandising
4. Project management
5. CRM management
6. Communication skills
7. Brand alignment

Minimum 3 years of experience in marketing and merchandising, preferably in luxury or beauty brands.

Employees will benefit from working in a dynamic and creative environment with opportunities for career growth, engaging in exciting marketing projects and collaborations with top industry players.

Guerlain fosters a culture of excellence and innovation, valuing creativity and dedication. The brand offers a dynamic and creative environment where employees can thrive and contribute to its prestigious legacy.