Guerlain Head of Trade Marketing and Merchandising

Dusseldorf • Germany

Thursday, January 30, 2025

Guerlain, a distinguished name in the world of luxury perfumes and cosmetics since 1828, is renowned for its exceptional creations that blend tradition with audacity and innovation. As part of the prestigious LVMH group, Guerlain offers a unique opportunity to work within a company that values heritage while embracing sustainable development. The brand is committed to passing on its unparalleled expertise to future generations, fostering a culture of exploration and excellence.

1. Lead and manage a team of four, ensuring seamless operations and synergy in trade marketing and merchandising activities.
2. Develop and implement a strategic vision to enhance the brand's visibility and presence at all offline points of sale in Germany.
3. Organize and streamline stakeholder processes in merchandising for efficiency.
4. Oversee the entire CAPEX and POSM budget, ensuring accurate forecasts and budget adherence.
5. Plan cooperative agreements with retail partners and strengthen partnerships during annual marketing discussions to drive business growth.
6. Initiate new projects and activations in collaboration with the retail team and partners.
7. Implement an analytical framework to track and optimize the efficiency of B&M activations.
8. Supervise large-scale merchandising projects, including counter openings.
9. Maintain and expand relationships with top management of retailers to enhance collaboration.

1. Bachelor's degree in Business Administration or related field with above-average results.
2. Minimum of 5 years of experience in B&M marketing.
3. Proven leadership skills with the ability to inspire and motivate a team.
4. In-depth knowledge of the German cosmetics market.
5. Expertise in trade marketing and merchandising.

1. Excellent project management and coordination skills.
2. Fluency in German and English.
3. Outstanding presentation skills.
4. Goal-oriented mindset with structured and analytical work approach.
5. Strong sense of trends, innovations, and consumer behavior.
6. Ambitious, communicative, and open personality.

A minimum of 5 years in a business and marketing environment, specifically within the cosmetics industry.

Bachelor's degree in Business Administration or related field.

The position offers a welcoming and familial work atmosphere with a culture of open communication and flat hierarchies. Employees benefit from development opportunities within the LVMH group, flexible working hours, mobile working options, employee discounts, and various wellness programs.

Guerlain fosters a dynamic and inclusive workplace culture that encourages innovation and sustainability. The brand prides itself on a collaborative environment where employees are empowered to drive initiatives and contribute to the strategic direction of the company.