Guerlain Head of Digital Media

Guerlain, a distinguished name in the luxury perfumes and cosmetics sector, is part of the esteemed LVMH group, a global leader in high-end goods. As an employer, Guerlain offers a dynamic and innovative environment, fostering creativity and excellence in its pursuit of beauty and elegance.

1. Develop and implement a comprehensive full-funnel digital media strategy for key launches and brand communication campaigns, ensuring alignment across all markets, including China and Japan.
2. Creatively adapt content for digital media platforms, collaborating with Marketing and Artistic Direction teams to ensure adherence to best media practices.
3. Collaborate closely with Influence teams to integrate creator content into media campaigns and ensure effective synergies.
4. Challenge and support local markets' digital media plans, ensuring adherence to global guidelines while respecting local nuances.
5. Monitor and analyze campaign performance metrics.
6. Define and deploy a data-driven performance media strategy to drive qualified traffic to Guerlain.com and physical stores.
7. Support markets on Search, Affiliation, and Social Performance topics, conducting audits to challenge and improve strategies.
8. Manage innovative pilot projects in collaboration with the Data team.
9. Coordinate and support priority markets to ensure cohesive and impactful international digital communication, including tool selection, KPI definition, audience targeting, and investment priorities.
10. Lead the Guerlain Digital Media community globally, facilitating regular communication and sharing best practices across markets.
11. Manage relationships with media partners and agencies, negotiating competitive agreements.
12. Maintain a continuous watch on media innovations and regularly test new formats.

1. Master's degree (Bac+5) or equivalent.
2. Minimum of 8 years of experience as a Media Manager for a premium brand or agency.
3. Strong business and performance orientation with a deep understanding of brand image.
4. Passion for digital media and data with extensive expertise across all channels from branding to conversion.
5. Familiarity with the Asian market environment is advantageous.
6. Proficiency in both French and English.

1. Organizational skills with meticulous attention to detail.
2. Analytical and problem-solving mindset.
3. Ability to manage priorities and adapt to tight scheduling constraints.

Minimum of 8 years in a Media Manager role within a premium brand or agency.

Master's degree (Bac+5) or equivalent.

Hybrid working mode, based in the heart of Paris at the Samaritaine office, offering a vibrant and collaborative work environment.

Guerlain promotes a culture of innovation and excellence, encouraging employees to push the boundaries of creativity in the luxury beauty sector. The workplace is characterized by a collaborative spirit and a commitment to sustainability and elegance.