Guerlain E-Retail and E-Concession Project Manager

Paris • France

Wednesday, July 9, 2025

Guerlain, a prestigious name in the luxury fragrance and cosmetics industry since 1828, is renowned for its audacious and exceptional products. As part of the esteemed LVMH group, Guerlain is on a transformative journey to elevate its status as the most iconic high perfumery and cosmetics house globally. The brand is committed to innovation and excellence, striving to surpass the competition with exclusivity and unparalleled quality.

1. Develop and implement E-Retail action plans for skincare campaigns and commercial events, such as Christmas and Mother's Day, as well as local campaigns in Asia.
2. Design E-Retail launch strategies integrated with 360° Marketing and Digital efforts to drive sales growth.
3. Oversee the development of necessary content for product launches, including product pages, merchandising, trade, social media, and CRM, in collaboration with central and local teams.
4. Collaborate closely with E-Retail teams across regions to ensure strategic implementation and adherence to market and retailer requirements.
5. Conduct regular competitive analysis to consolidate strategic benchmarks for internal and external teams.
6. Act as a business partner to markets, with a focus on China, ensuring operational follow-up and strategic deployment.
7. Validate market-specific online elements based on central guidelines and manage preparation for meetings with HQ Marketing.
8. Propose best practices and optimizations, challenging stakeholders on their plans and implementations.
9. Lead post-campaign analyses, sharing insights and best practices internally and with markets.
10. Develop expertise in Chinese platforms like Tmall and leverage this knowledge internally.
11. Monitor and analyze key E-Retail and E-Concession KPIs, defining business and image metrics to measure activation effectiveness.
12. Identify and propose new optimization levers to enhance business growth.

1. Bachelor's degree in Business or related field, with a specialization in Digital or E-Business.
2. 2 to 4 years of experience in E-Commerce or E-Retail, preferably within the beauty or luxury sector.
3. Proficiency in French and English, with additional proficiency in an Asian language considered an asset.

1. Strong organizational and multitasking abilities with a proactive and engaged approach.
2. Agility and curiosity with a strong team spirit and attention to detail.
3. Excellent communication and interpersonal skills.
4. Business-driven mindset with analytical skills and KPI tracking capabilities.
5. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

A minimum of 3 years of experience in roles focused on E-Commerce or E-Retail, ideally within the beauty or luxury sectors.

Bachelor's degree in Business or related field, with a specialization in Digital or E-Business.

The position offers a hybrid working model, providing flexibility and a dynamic work environment.

Guerlain fosters a culture of innovation and excellence, driven by a passion for luxury and a commitment to maintaining its iconic status. The company values agility, collaboration, and a proactive approach, encouraging employees to embrace challenges and drive the brand's transformative journey.