Guerlain E-Commerce Coordinator

London UK

Wednesday, December 18, 2024

Guerlain is a prestigious brand within the luxury perfumes and cosmetics industry, known for its rich heritage and commitment to innovation. The company operates globally, offering a wide range of high-quality products and is dedicated to providing exceptional customer experiences.

1. Execute site content updates to support trade activity, ensuring optimal product listings and visual assets for conversions.
2. Complete site updates and launch test kits accurately, communicating action points and raising tickets as needed.
3. Set up promotional activities and optimize on-site campaigns and digital projects.
4. Collaborate with Guerlain HQ to localize website content, balancing local and brand priorities.
5. Conduct daily site checks, resolve site bugs, and enhance site performance.
6. Implement sample and gifting strategies to drive discovery and conversion.
7. Optimize onsite search module for high search result rates.
8. Enrich local website animation plans with marketing for events and influencer moments.
9. Support execution of Paid Search strategy for SEM channels to meet KPI objectives.
10. Collaborate with CRM team on email, SMS campaigns, and loyalty program management.
11. Provide performance reports and analysis, sharing insights and recommendations.
12. Utilize analytical tools to monitor traffic and KPIs, enhancing sales performance.
13. Perform competition watch on eCommerce trends and best practices.
14. Work with demand planner to manage eCommerce inventory levels.
15. Monitor stockholding and plan Gift with purchase lines to support sales.
16. Monitor net promoter score and address customer feedback.

1. Knowledge of UK Market
2. Passion for Beauty or Retail industry
3. Graduate or equivalent with minimum 2 years of ecommerce, digital marketing, or performance marketing experience

1. SalesForce CMS experience is a plus
2. Working knowledge of GA4 or PowerBI
3. Exceptional Excel and PowerPoint skills
4. Detail-oriented, deadline-driven, and able to multi-task
5. Strong organization and prioritization skills
6. Highly analytic and data-driven
7. Excellent written and verbal communication skills
8. Strong relationship building skills

Beginner level experience with a minimum of 2 years in ecommerce, digital marketing, or performance marketing.

Hybrid working mode in the heart of London.

The company fosters an entrepreneurial spirit within a small but ambitious team located in the heart of London, emphasizing a customer-centric approach and a strong brand story.