Guerlain E-Commerce Coordinator

London • UK

Wednesday, December 18, 2024

Guerlain, a distinguished name in the luxury beauty sector, is part of the esteemed LVMH Group, renowned for its commitment to excellence and innovation. As an employer, Guerlain offers a dynamic and inspiring environment where creativity and passion for the beauty industry thrive. The brand is dedicated to nurturing talent and fostering professional growth within a collaborative and forward-thinking workplace.

1. Execute flawless site content updates to support trade activities, ensuring optimal merchandising of product listings, descriptions, and visual assets for conversions.
2. Ensure timely and accurate completion of site updates and launch test kits, communicating action points and raising tickets as necessary.
3. Set up promotional activities and optimize on-site campaigns and digital projects.
4. Collaborate with Guerlain HQ to localize website content, aligning with local bestsellers and brand priorities.
5. Conduct daily site checks, resolving bugs and enhancing the site in collaboration with Guerlain HQ.
6. Implement sample and gifting strategies to drive product discovery and conversion.
7. Optimize onsite search modules to ensure high search result rates.
8. Enhance local website animation plans with marketing for events, digital masterclasses, and influencer moments.
9. Support execution of Paid Search strategies for SEM channels to meet KPI objectives sustainably.
10. Coordinate with Paid Search partners to ensure timely asset sharing and content setup.
11. Assist with A/B testing of copy and visual content, sharing insights and implementing learnings.
12. Collaborate with the CRM team on email, SMS campaigns, and loyalty program management to enhance client retention.
13. Provide regular performance reports and analysis, offering insights and recommendations to support business objectives.
14. Utilize analytical tools to monitor traffic and KPIs, informing decision-making and sales performance enhancement.
15. Conduct competitive analysis on eCommerce trends and best practices.
16. Work with demand planners to manage eCommerce inventory levels, ensuring alignment with sales forecasts.
17. Monitor stock levels and plan gift-with-purchase lines to support sales and conversion rate optimization.
18. Oversee net promoter score monitoring, addressing customer feedback to improve service quality.

1. Knowledge of the UK market
2. Passion for the beauty or retail industry
3. Graduate or equivalent with a minimum of 2 years of experience in eCommerce, digital marketing, or performance marketing
4. Experience with SalesForce CMS is a plus
5. Working knowledge of GA4 or PowerBI

1. Exceptional Excel and PowerPoint skills
2. Detail-oriented and deadline-driven
3. Ability to multitask
4. Strong organizational and prioritization skills
5. Highly analytical and data-driven
6. Excellent written and verbal communication skills
7. Strong relationship-building skills

A minimum of 2 years in eCommerce, digital marketing, or performance marketing, ideally within the beauty or retail industry.

Graduate or equivalent qualification.

Guerlain offers a hybrid working model, providing flexibility and a balanced work-life environment. Employees benefit from being part of a prestigious luxury brand with opportunities for professional development and career advancement.

Guerlain fosters a culture of innovation and excellence, where employees are encouraged to bring their passion for the beauty industry to life. The company values creativity, collaboration, and a customer-centric approach, providing a supportive and dynamic workplace in the heart of London.