Guerlain E-Business & CRM Manager

Brussels • Belgium

Wednesday, September 17, 2025

Guerlain, a distinguished name in the luxury beauty sector since 1828, is renowned for its innovative approach to fragrance, skincare, makeup, and spa wellness. As a part of the prestigious LVMH Group, Guerlain combines tradition with modernity, crafting products that inspire beauty and wonder worldwide. The brand is committed to sustainability and diversity, creating a harmonious blend of nature and luxury.

1. Lead the strategy and management of Guerlain.com for Direct to Consumer Sales, ensuring alignment with HQ and driving sell-out figures.
2. Identify and cultivate business development opportunities through luxe collaborations and partnerships.
3. Manage and execute SEA and CRM campaigns, including email marketing.
4. Monitor and manage the E-commerce dedicated P&L.
5. Optimize Guerlain's brand image and visibility across all e-retailers.
6. Develop tailored activation calendars and launch plans for e-retailers to ensure synergy and sales growth.
7. Analyze e-sales figures and manage relationships with e-retailers.
8. Develop and implement an effective CRM strategy for the Belux market, focusing on top clienteling activation.
9. Create and distribute a monthly E-newsletter detailing online activations and performance metrics.
10. Participate in budget construction and revisions, ensuring P&L targets are met.

1. 3 to 5 years of experience in a digital position.
2. Graduate-level education, preferably a Business School degree or a Master's Degree in Marketing with a digital specialization.
3. Fluency in French and English; proficiency in Dutch is a plus.

1. Results-driven with strong analytical and collaborative skills.
2. Creative and innovative problem-solving abilities.
3. Strong commercial marketing expertise and business acumen.
4. Excellent reporting and presentation skills.
5. Proficiency in the Office Pack suite.

Minimum 3 years of experience in a digital position, preferably within the beauty industry.

Graduate-level education, preferably a Business School degree or a Master's Degree in Marketing with a digital specialization.

Guerlain offers a dynamic work environment with opportunities for professional growth within the LVMH Group, fostering creativity and innovation.

Guerlain prides itself on a culture that values creativity, sustainability, and diversity. The company encourages autonomy, flexibility, and proactive initiative, fostering a collaborative and energetic workplace.