Guerlain E-Business & CRM Intern

Guerlain, a distinguished name in the luxury fragrance and cosmetics industry, is part of the esteemed LVMH group. Known for its rich heritage and commitment to innovation, Guerlain offers a dynamic environment for individuals passionate about beauty and luxury. As an employer, Guerlain provides opportunities to work within a transformative and growth-oriented setting, fostering professional development and creativity.

1. Ensure excellence in e-merchandising on Guerlain.com, including new product launches, monitoring out-of-stock items, and creating dedicated pages.
2. Manage the operational strategy for promotions, including gifts and samples, and relay promotional offers.
3. Oversee the online appointment booking platform and manage tickets with the support team.
4. Track Guerlain.com's performance, sharing daily sales figures and market priorities.
5. Conduct ad-hoc analyses, including operation reviews, customer feedback collection, and benchmarking.
6. Serve as the primary contact for customer service regarding clienteling and customer feedback on the site.
7. Monitor weekly and monthly e-retail performance, consolidating and analyzing NPD panel data.
8. Conduct weekly visibility checks of e-retailers and competitive analysis.
9. Execute e-trade operations, managing freelancers for asset creation and promotional activities.
10. Manage the catalog of new products, providing necessary elements for product page creation and optimization.
11. Manage and track recurring CRM campaigns, including birthdays and new customers.
12. Draft the CRM newsletter for field teams, communicating CRM performance, updates, and activation plans.
13. Support field teams with ad-hoc requests, such as client portfolio assignments and customer profiles.
14. Manage gift shipments for the Guerlain&You loyalty program based on boutique and customer service needs.

1. Currently enrolled in a business school program at a Master's level (Bac+5) or equivalent.
2. Ideally, previous experience in digital project management.

1. Organized, versatile, and meticulous with an open-minded approach.
2. Proactive in problem-solving and overcoming challenges.
3. Excellent interpersonal skills with the ability to work collaboratively.
4. Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.

Entry-level, suitable for students or recent graduates with some experience in digital project management.

Master's level student in business school or equivalent program.

The internship offers a comprehensive learning experience in a prestigious luxury brand, with exposure to various aspects of e-business and CRM.

Guerlain fosters a collaborative and innovative workplace culture, where creativity and excellence are at the forefront. Employees are encouraged to engage in continuous learning and development, contributing to the brand's legacy of luxury and innovation.