Guerlain E-Business & CRM Intern

Paris • France

Thursday, July 31, 2025

Guerlain, a distinguished entity within the Parfums & Cosmétiques division, is renowned for its rich heritage and commitment to innovation in the luxury beauty sector. As part of the prestigious LVMH group, Guerlain offers a dynamic environment that fosters creativity and excellence, providing employees with the opportunity to contribute to a legacy of elegance and sophistication.

1. Ensure excellence in e-merchandising on Guerlain.com, including new product launches, out-of-stock product monitoring, and dedicated page creation.
2. Manage the operational strategy for promotional generosity, including gifts, samples, and promotional offers.
3. Oversee the online appointment booking platform and coordinate with the support team for ticket management.
4. Monitor Guerlain.com performance metrics, including daily sales figures and market priorities.
5. Conduct ad-hoc analyses, such as product launch evaluations, customer review collections, and e-gift card tracking.
6. Serve as the primary contact for the Customer Service team regarding clienteling needs and customer feedback on the website.
7. Track weekly and monthly e-retail sell-out performance and analyze NPD panel data.
8. Conduct weekly visibility checks for e-retailers and competitive analysis.
9. Execute e-trade operations, including asset creation management and promotional support.
10. Manage the catalog of new products, ensuring the availability of necessary elements for product page creation and optimization.
11. Oversee CRM campaign management, including birthday and new customer initiatives.
12. Draft the CRM newsletter for field teams, providing performance updates and activation plans.
13. Support field teams with ad-hoc requests, such as client portfolio assignments and loyalty gift management.

1. Currently enrolled in a business school at a Master's level or equivalent program.
2. Ideally possesses initial experience in digital project management.

1. Strong organizational and multitasking abilities.
2. Attention to detail and open-mindedness.
3. Proactive problem-solving skills.
4. Excellent interpersonal and teamwork capabilities.
5. Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

Beginner level experience is acceptable, ideally with some exposure to digital project management.

Master's degree in progress from a business school or equivalent program.

This internship offers the opportunity to gain hands-on experience in a leading luxury brand, with exposure to various facets of e-business and CRM strategies.

Guerlain fosters a collaborative and innovative work culture, emphasizing teamwork and the pursuit of excellence. Employees are encouraged to develop their skills and contribute to the brand's prestigious legacy.