Guerlain E-Business & CRM Intern

Paris • France

Sunday, January 26, 2025

Guerlain, a distinguished member of the LVMH group, has been a beacon of luxury and innovation in the world of beauty since 1828. Renowned for its exquisite perfumes and cosmetics, Guerlain is committed to crafting exceptional products and nurturing audacious talents. As part of LVMH, the world's leading luxury goods conglomerate, Guerlain benefits from a rich heritage and a global presence, offering unparalleled opportunities for growth and development.

1. Ensure excellence in e-merchandising on Guerlain.com, including new product launches, out-of-stock product monitoring, and dedicated page creation.
2. Manage the operational aspects of the generosity strategy, including gifts, samples, and promotional offers.
3. Oversee the online appointment booking platform and coordinate with the support team.
4. Monitor Guerlain.com's performance, sharing daily sales figures and market priorities.
5. Conduct ad-hoc analyses, such as product launch reviews, customer feedback collection, and competitive benchmarking.
6. Serve as the primary contact for customer service regarding clienteling and customer feedback on the website.
7. Track weekly and monthly e-retail performance, consolidating and analyzing NPD panel data.
8. Conduct weekly e-retailer visibility checks and competitive analysis.
9. Execute e-trade operations, managing freelancers for asset creation and promotional activities.
10. Manage the new product catalog, ensuring the creation, optimization, and enrichment of product listings.
11. Oversee CRM campaigns, including birthday and new customer initiatives.
12. Draft the CRM Newsletter for field teams, communicating CRM performance, updates, and activation plans.
13. Support field teams with ad-hoc requests, such as client portfolio assignments and customer profiles.
14. Manage gift dispatches for the Guerlain&Vous loyalty program in coordination with boutiques and customer service.

1. Currently enrolled in a business school at a Master's level (Bac+5) or equivalent.
2. Ideally, previous experience in digital project management.

1. Organized, versatile, and meticulous.
2. Proactive with a problem-solving mindset.
3. Strong interpersonal skills and team-oriented.
4. Proficient in Microsoft Office, especially Excel and PowerPoint.

Entry-level position suitable for students with some project management experience in digital environments.

Master's level student in business school or equivalent.

Opportunity to work in the heart of Paris within a prestigious luxury brand, gaining invaluable experience in e-business and CRM.

Guerlain fosters a dynamic and transformative environment, where innovation and tradition coexist. The company values creativity, collaboration, and the pursuit of excellence, offering a workplace that is both challenging and rewarding.