Guerlain Director of Public Relations & Influence

New York • USA

Thursday, August 14, 2025

Guerlain, a prestigious maison within the LVMH Group, is renowned for its exquisite perfumes and cosmetics. As part of LVMH, a global leader in luxury goods, Guerlain offers a dynamic and innovative environment that fosters creativity and excellence. The brand is committed to crafting exceptional products and experiences, making it a distinguished name in the luxury beauty industry.

1. Develop and implement comprehensive PR and influencer marketing strategies aligned with overall business objectives.
2. Cultivate and maintain strong relationships with key media contacts, securing positive coverage across relevant publications and platforms.
3. Identify, vet, and manage relationships with key influencers to amplify brand messaging and reach target audiences.
4. Oversee the creation of compelling press releases, media kits, blog posts, and other content to support PR and influencer initiatives.
5. Plan and execute press conferences, media events, and influencer activations to generate buzz and drive engagement.
6. Develop and implement crisis communication plans to protect the company's reputation in times of need.
7. Track and analyze the performance of PR and influencer campaigns, providing regular reports and insights to optimize future efforts.
8. Manage the PR and influencer marketing budget, ensuring efficient allocation of resources.
9. Lead and mentor a team of PR and influencer marketing professionals, fostering a collaborative and high-performing environment.
10. Stay up-to-date on industry trends, emerging technologies, and best practices in PR and influencer marketing.

1. Minimum 10 years of experience in public relations and/or influencer marketing, with increasing levels of responsibility.
2. Proven track record of developing and executing successful PR and influencer campaigns.
3. Strong media relations skills and established relationships with key media contacts in the US.
4. Experience in Beauty / Luxury environments preferred.

1. Excellent written and verbal communication skills.
2. Experience with social media marketing and analytics.
3. Strong leadership and team management skills.
4. Ability to think strategically and execute tactically.
5. Experience managing budgets and tracking ROI.
6. Ability to work in a fast-paced, dynamic environment.

Minimum 10 years of experience in public relations and/or influencer marketing, with increasing levels of responsibility.

LVMH Inc. reserves the right to pay outside of the published range of $160,000-$170,000.

Guerlain provides a competitive benefits package, including health insurance, retirement plans, and employee discounts on luxury products.

Guerlain fosters a culture of innovation and excellence, encouraging employees to push boundaries and create exceptional experiences. As part of the LVMH Group, the company values diversity, creativity, and sustainability, offering a supportive and dynamic work environment.