Guerlain Digital Marketing Manager

New York • USA

Thursday, July 3, 2025

Guerlain, a prestigious brand within the LVMH conglomerate, is renowned for its luxurious perfumes and cosmetics. As part of LVMH, Guerlain benefits from the conglomerate's global reach and commitment to innovation and excellence in the luxury sector. LVMH is a leader in the luxury industry, offering a dynamic and inspiring environment for professionals seeking to contribute to the brand's legacy and success.

1. Lead and support full funnel paid media tactics to achieve business objectives.
2. Analyze, manage, and optimize media strategy to support brand equity and performance goals.
3. Collaborate with agency partners and Digital & Communication teams to develop and launch digital media initiatives.
4. Coordinate digital campaign development to meet deadlines and achieve objectives.
5. Work with NA and Global brand Marketing and Creative Services for project objectives and timely asset delivery.
6. Ensure optimal user experience across all platforms and monitor program performance.
7. Lead media campaign strategies and execution with media agencies.
8. Establish performance marketing best practices and build ROI reports.
9. Maintain audience group relevancy and refine segmentation.
10. Provide competitor landscape studies and optimize communication strategy.
11. Track key metrics for social/paid digital marketing efforts and provide insights.
12. Establish relationships with digital key players and media partners.
13. Partner with internal teams to amplify digital communication plans.
14. Act as a social/digital expert to educate internal teams.
15. Ensure brand tone of voice aligns across social channels.

1. Minimum 5 years of professional experience, with at least 3 years in media-related projects.
2. Advanced experience in building, executing, and measuring digital strategies.
3. Strong knowledge of social media platforms and business solutions.
4. Ability to function in an entrepreneurial environment with a hands-on approach.

1. Strong project management skills.
2. Ability to build collaborative relationships.
3. Willingness to drive innovation and implement creative ideas.
4. Fluency in English.

Minimum of 5 years of professional experience, with at least 3 years in media-related projects. Agency background is a plus.

Salary range: $100,000 - $110,000, with flexibility for expertise, performance, and tenure.

The position offers a hybrid working model with in-office days on Monday, Tuesday, and Thursday, and remote work on Wednesday and Friday. Additional benefits include competitive market pay and opportunities for career growth within LVMH.

Guerlain fosters a culture of innovation and excellence, encouraging employees to contribute to the brand's legacy. The work environment is dynamic and collaborative, with a focus on professional growth and development. As part of LVMH, employees benefit from being part of a global leader in the luxury industry, with access to a network of professionals and resources.