Guerlain Digital & Operational Marketing Intern
Paris France
Posted on Sunday, January 12, 2025.
About Guerlain
Guerlain is a renowned luxury brand specializing in perfumes, skincare, and makeup. As part of the LVMH group, it is known for its rich heritage and commitment to innovation and excellence in the beauty industry.
Responsibilities
- Ensure perfect execution of e-retail sites in line with brand elevation.
- Collaborate with the Travel Retail Europe Marketing and Training team.
- Edit quarterly newsletters for sales staff in collaboration with the Head of Training.
- Follow-up and analyze BeGuerlain TR Europe internal application statistics.
- Create training materials such as presentations, leaflets, video teasers, and incentives.
- Create videos and internal visuals for the TR Europe team.
- Support monthly reports including sell-out reporting and competitive benchmarking.
- Support budget presentations.
- Implement an online strategy to ensure perfect e-merchandising on all TR Europe BtoB customer sites.
- Create brand pages and follow-up banners.
- Update social media pages, digital packages, and digital magazines according to the House strategy.
- Analyze publications and propose an action plan based on e-retail evaluation.
Skills
- Strong communication skills
- Proficiency in digital marketing
- Ability to create engaging content
- Analytical skills for reporting and strategy implementation
Experience Requirements
Entry-level position suitable for beginners.
Job Benefits
Opportunity to gain experience in a leading luxury brand with exposure to international markets.
Guerlain Culture
Located in Paris, the workplace culture at Guerlain is dynamic and innovative, with a focus on luxury and excellence.