Guerlain Digital & Marketing Coordinator

Budapest • Hungary

Monday, September 22, 2025

Guerlain, a distinguished name in the luxury perfumes and cosmetics industry, is part of a prestigious conglomerate renowned for its commitment to innovation and excellence. With a legacy spanning 190 years, Guerlain has consistently pushed the boundaries of creativity and sustainability, embodying the ethos of 'Explorers by Nature.' The brand prides itself on its diverse and talented workforce dedicated to merging luxury with sustainable development, all in the name of beauty.

1. Execute and maintain brand vision and strategy in alignment with digital strategy and business targets.
2. Plan, execute, monitor, and close digital and CRM projects in collaboration with internal and external stakeholders.
3. Coordinate with departments such as marketing, sales, PR, finance, customer service, and IT to ensure cohesive digital development.
4. Contribute to CRM strategy development, expanding the brand's database and ensuring high-quality reach.
5. Create and translate marketing content for communication channels including e-commerce, e-retail, and PR.
6. Deliver necessary reporting and presentations.
7. Establish and implement specific marketing trade and event plans, including PR initiatives.
8. Prepare presentations and reviews with retailers, monitoring progress and results.
9. Support in creating and implementing omnichannel experiences and 360-degree campaigns.
10. Regularly report and analyze brand activations, providing market insights and development recommendations.
11. Propose projects to enhance market share and visibility within the distribution network.
12. Optimize costs related to planned marketing activities.
13. Collaborate with brand partners, agencies, influencers, and journalists.

1. University degree with proven digital/marketing experience.
2. Minimum 3 years of professional experience, ideally in the cosmetics industry.

1. Strong motivation and passion for high-end quality execution.
2. Focus on results and effectiveness.
3. Creativity, imagination, and energy.
4. Organizational skills and resource identification under tight deadlines.
5. Excellent communication and relationship-building abilities.
6. Problem-solving skills and innovative thinking.
7. Ability to manage multiple projects simultaneously.
8. Experience in e-retail and/or e-commerce.
9. In-depth knowledge of visual e-merchandising, email marketing, SEO, keyword research, Google Analytics, website UX, and paid social media.
10. Proficiency in creating, editing, and uploading product photography and descriptions to e-commerce platforms.
11. Strong understanding of current online marketing concepts, strategies, and best practices.
12. Excellent Hungarian and English language skills, both written and verbal.

Minimum 3 years of professional experience, ideally within the cosmetics industry.

University degree with proven digital/marketing experience.

Hybrid working mode, offering flexibility and a balance between remote and in-office work.

Guerlain fosters a culture of creativity, bold initiative, and a 'why not?' attitude, encouraging employees to explore and innovate. The workplace is characterized by a commitment to luxury and sustainable development, with a focus on preserving and transmitting the brand's unique heritage.