Guerlain Digital & Marketing Coordinator

Budapest • Hungary

Tuesday, May 20, 2025

Guerlain, a prestigious name within the Perfumes & Cosmetics division, is renowned for its commitment to luxury and innovation. As part of a larger conglomerate, the brand benefits from extensive resources and a global presence, offering employees a dynamic and enriching work environment. Guerlain is dedicated to fostering creativity and excellence, making it an ideal workplace for those passionate about the luxury industry.

1. Execute and maintain the Direct-to-Consumer (DTC) vision and strategy in alignment with the brand's digital strategy.
2. Plan, execute, monitor, and close projects in collaboration with internal and external stakeholders.
3. Collaborate with departments such as marketing, sales, PR, finance, customer service, and IT to ensure consistent digital development.
4. Contribute to the development of CRM strategy, expanding the brand’s database and ensuring high-quality reach for DTC.
5. Create and translate marketing content for DTC and e-retail.
6. Deliver required reporting and presentations.
7. Establish and implement specific marketing trade and event plans, including PR.
8. Prepare presentations and reviews with retailers, monitoring progress and results.
9. Support the Marketing Manager in creating and implementing omnichannel experiences and 360-degree campaigns.
10. Prepare regular reports and analyses of brand activations, monitor competitors, and recommend development plans.
11. Propose projects to increase market share and visibility within the distribution network.
12. Optimize costs for planned marketing activities.
13. Collaborate with brand partners, agencies, influencers, and journalists.

1. Minimum 3 years of relevant experience

1. Experience in e-retail and/or e-commerce
2. In-depth knowledge of visual e-merchandising, email marketing, SEO, keyword research, Google Analytics, website UX, and paid social media
3. Ability to create, edit, and upload product photography and descriptions to the e-commerce platform
4. Strong understanding of current online marketing concepts, strategy, and best practices
5. Excellent communication and presentation skills in Hungarian and English

A minimum of 3 years in a related field, with proven expertise in digital marketing and e-commerce.

Guerlain offers a hybrid working model, allowing for a balance between remote and in-office work, fostering flexibility and productivity.

Guerlain prides itself on a culture that values creativity, innovation, and collaboration. The company encourages an open-minded and team-oriented atmosphere, where individuals are motivated and empowered to excel.