Guerlain Digital & Marketing Coordinator

Budapest • Hungary

Wednesday, January 15, 2025

Guerlain, a distinguished maison within the Perfumes & Cosmetics division, is renowned for its commitment to luxury and innovation. As part of a larger conglomerate, the brand benefits from a rich heritage and a global presence, offering employees the opportunity to contribute to a legacy of excellence and creativity.

1. Execute and maintain the Direct-to-Consumer (DTC) vision and strategy in alignment with the brand's digital strategy.
2. Plan, execute, monitor, and conclude projects in collaboration with internal and external stakeholders.
3. Collaborate with departments such as marketing, sales, public relations, finance, customer service, and IT to ensure consistent digital development.
4. Contribute to the development of the Customer Relationship Management (CRM) strategy, expanding the brand's database and ensuring high-quality reach for DTC.
5. Create and translate marketing content for DTC and e-retail.
6. Deliver necessary reporting and presentations.
7. Establish and implement specific marketing trade and event plans, including public relations.
8. Prepare presentations and reviews with retailers, monitoring progress and results.
9. Support the Marketing Manager with the creation and implementation of omnichannel experiences and 360-degree campaigns.
10. Prepare regular reporting and analysis of brand activations, monitor competitors, and recommend development plans.
11. Propose projects to increase market share and visibility within the distribution network.
12. Optimize costs for planned marketing activities.
13. Collaborate with brand partners, agencies, influencers, and journalists.

1. Minimum of 3 years of experience in a relevant field.

1. Experience in e-retail and/or e-commerce.
2. In-depth knowledge of visual e-merchandising, email marketing, SEO, keyword research, Google Analytics, website UX, and paid social media.
3. Ability to create, edit, and upload product photography and descriptions to the e-commerce platform.
4. Strong understanding of current online marketing concepts, strategy, and best practices.
5. Excellent communication and presentation skills in Hungarian and English.

A minimum of 3 years of experience in digital marketing or a related field is required.

The position offers a hybrid working mode, allowing for a balance between remote and in-office work.

Guerlain fosters a culture of creativity, collaboration, and excellence. Employees are encouraged to innovate and contribute to the brand's legacy of luxury and quality. The work environment is dynamic, with a focus on high-end execution and results.