Guerlain Digital & Marketing Coordinator

Guerlain is a prestigious brand within the Perfumes & Cosmetics sector, known for its luxury image and commitment to high-quality digital and marketing touchpoints. The company operates globally, with a focus on maintaining brand visibility and market share.

1. Execute and maintain the DTC vision and strategy in line with the brand's digital strategy.
2. Plan, execute, monitor, and close projects in collaboration with internal and external stakeholders.
3. Work closely with departments such as marketing, sales, PR, finance, customer service, and IT to ensure consistent digital development.
4. Contribute to the development of CRM strategy and enlarge the brand’s database.
5. Create and translate marketing content for DTC and e-retail.
6. Deliver reports and presentations.
7. Establish and implement specific marketing trade and event plans, including PR.
8. Prepare presentations and review with retailers, monitoring progress and results.
9. Support the creation and implementation of omnichannel experiences and 360 view campaigns.
10. Prepare regular reporting and analysis of brand activations and monitor competitors.
11. Propose projects to increase market share and visibility within the distribution network.
12. Optimize costs for planned marketing activities.
13. Cooperate with brand partners, agencies, influencers, and journalists.

1. Strong motivation and passion.
2. Focus on high-end quality of execution.
3. Result-oriented and effective.
4. Creative, imaginative, and energetic.
5. Organized and able to work with tight deadlines.
6. Excellent communication and relationship-building skills.
7. Ability to manage multiple projects simultaneously.

1. Experience in e-retail and/or e-commerce.
2. In-depth knowledge of Visual E-merchandising, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.
3. Ability to create, edit, and upload product photography and descriptions to the ecommerce platform.
4. Strong understanding of current online marketing concepts, strategy, and best practices.
5. Excellent Hungarian and English language skills, both written and verbal.

Minimum 3 years of experience in a related field.

Hybrid working mode.

The role is based in Budapest, Hungary, and offers a collaborative and creative work environment. The company values open-mindedness, teamwork, responsibility, and self-motivation.