Guerlain CRM Specialist

Seoul • South Korea

Tuesday, November 11, 2025

Guerlain, a distinguished name in the luxury perfumes and cosmetics sector, is part of the esteemed LVMH group, a global leader in luxury goods. As an employer, Guerlain is renowned for its commitment to excellence, innovation, and the cultivation of talent within a dynamic and sophisticated environment.

1. Execute CRM campaigns across various client segments, including setup, execution, and monitoring.
2. Support client acquisition, retention, and reactivation through multi-channel activities.
3. Manage communications and loyalty content, ensuring alignment with brand tone.
4. Coordinate client treatment programs and support VIP client events, including planning, RSVP, and logistics.
5. Analyze customer behavior and campaign performance to extract actionable insights.
6. Prepare and deliver regular CRM KPI reports, including engagement, conversion, and ROI.
7. Provide data-driven suggestions to enhance campaign effectiveness and targeting.
8. Monitor customer data quality and manage the client data collection process.
9. Collaborate with IT to resolve technical issues and maintain system performance.
10. Ensure compliance with local privacy policies and data protection regulations.
11. Work closely with retail teams to support CRM operations and execute in-store initiatives.
12. Manage CRM-related inventory and ensure proper tracking of campaign assets and expenses.
13. Assist the CRM Manager with ad-hoc projects and promotional initiatives.
14. Monitor competitor CRM activities and contribute to internal best practice sharing.
15. Manage annual CRM activity calendars and track A&P budget as needed.

1. Fluent in Korean and English, both verbal and written.
2. Minimum 5 years of experience in CRM or marketing operations, ideally within the retail, beauty, or luxury industry.

1. Strong team player with excellent communication skills and a collaborative attitude.
2. Highly self-motivated, proactive, and organized in managing multiple tasks.
3. Analytical mindset with the ability to interpret data and propose actionable strategies.
4. Proficiency in Excel or other data analysis tools.
5. Hands-on experience with CRM tools and campaign execution, such as Salesforce or Adobe.

Minimum 5 years in CRM or marketing operations, preferably within the retail, beauty, or luxury sectors.

Guerlain offers a comprehensive benefits package, including opportunities for professional development within a prestigious luxury brand.

Guerlain fosters a culture of innovation and excellence, encouraging open communication and collaboration. The company values diversity and is committed to creating an inclusive environment where employees can thrive and contribute to the brand's legacy of luxury and sophistication.