Guerlain CRM Manager

New York • USA

Tuesday, August 19, 2025

Guerlain, a prestigious brand within the LVMH conglomerate, is renowned for its exquisite perfumes and cosmetics. As part of LVMH, Guerlain benefits from the group's global influence and commitment to innovation, luxury, and sustainability. The brand offers a dynamic work environment where creativity and excellence are celebrated.

1. Develop the Guerlain CRM strategy and annual action plan to support business objectives with clear goals and metrics.
2. Define consumer journeys based on segmentation and client behaviors to enhance CRM creativity and relevance.
3. Shape both online and offline campaigns in alignment with key markets.
4. Ensure regular updates of marketing campaigns into CRM and SMS systems.
5. Identify and manage partnerships to expand the customer database and acquire new high-profile clientele.
6. Oversee project management for CRM and SMS systems setup and new loyalty programs.

1. Minimum 5 years of professional experience, including 3 years in CRM projects within business units or global organizations.
2. Experience with Salesforce preferred.
3. Fluency in English.

1. Proven creativity in client recruitment and development actions.
2. Strong analytical and statistical competencies.
3. Knowledge of data infrastructure and data flows.
4. Strong project management skills with the ability to build collaborative relationships.
5. Willingness to drive innovative ideas into implementation.

Minimum 5 years of professional experience, including 3 years in CRM projects.

LVMH Inc. reserves the right to pay outside of the published salary range of $100,000 - $110,000 USD.

LVMH offers market-competitive pay, flexibility to recognize and reward expertise, performance, and tenure.

Guerlain fosters a culture of innovation, luxury, and sustainability, encouraging creativity and excellence within a dynamic work environment. As part of LVMH, employees benefit from the conglomerate's global influence and commitment to these values.