Guerlain

CRM & Loyalty Project Manager

Guerlain, established in 1828, is renowned for crafting exceptional and audacious fragrances and beauty products. The company is undergoing a transformation to become the most iconic high perfumery and high cosmetic house, surpassing competition in exclusivity and image.

1. Participate in defining the strategy for revamping the loyalty program.
2. Collaborate with cross-functional teams (marketing, IT, data, legal) to co-develop the future program.
3. Ensure project follow-up, including planning and stakeholder coordination.
4. Lead testing and deployment phases of the new program.
5. Supervise and ensure the smooth operation of the Guerlain&Vous loyalty program in collaboration with various stakeholders: IT, Digital, Operational Marketing, Retail.
6. Coordinate necessary optimizations and updates with relevant teams.
7. Analyze feedback from local teams to identify areas for improvement.
8. Contribute to the implementation of communication elements around the loyalty program.
9. Support markets in defining and implementing their customer engagement plans.
10. Monitor and analyze KPIs related to the Guerlain&Vous program.

1. Degree equivalent to BAC+5 in business school or university with a specialization in Client Marketing/CRM.
2. 3 to 5 years of experience in roles focused on loyalty and customer relationship development, preferably in the beauty/luxury sector.

1. Strong autonomy and organizational skills.
2. Ability to manage priorities and tasks proactively and rigorously.
3. Agile and curious nature with strong teamwork abilities.
4. Attention to detail, persuasive skills, and good interpersonal relations.
5. Proficiency in numbers, analysis, KPI tracking, and synthesis.
6. Excellent command of Microsoft Office (Word, Excel, PowerPoint).
7. Familiarity with IT processing software (e.g., SAP).
8. Knowledge of CRM databases and data analysis for strategic actions.
9. Fluency in French and English, both spoken and written.

Minimum of 3 years in roles focused on loyalty and customer relationship development, preferably in the beauty/luxury sector.

Degree equivalent to BAC+5 in business school or university with a specialization in Client Marketing/CRM.

Position based in Paris with a hybrid working mode.

The role is based in Paris, France, within a dynamic and transformative environment focused on elevating the brand's iconic status in the luxury beauty industry.