Guerlain CRM and Loyalty Project Manager

Paris • France

Thursday, December 12, 2024

Guerlain, a distinguished house under the LVMH conglomerate, has been a beacon of luxury since 1828, renowned for its audacious fragrances and beauty products. As a part of LVMH, Guerlain benefits from the conglomerate's global prestige and resources, fostering an environment of innovation and excellence.

1. Optimize the Guerlain loyalty strategy by participating in the redesign of the loyalty program.
2. Collaborate with cross-functional teams including marketing, IT, data, and legal to co-develop the future loyalty program.
3. Ensure project follow-up, including planning and coordination of stakeholders.
4. Lead testing and deployment phases of the new program.
5. Oversee and ensure the smooth operation of the Guerlain&Vous loyalty program in collaboration with IT, Digital, Operational Marketing, and Retail teams.
6. Coordinate necessary updates and optimizations with relevant teams.
7. Analyze feedback from local teams to identify areas for improvement.
8. Participate in the implementation of communication elements around the loyalty program.
9. Support markets in defining and implementing their customer engagement plans.
10. Monitor and analyze KPIs related to the Guerlain&Vous program.

1. Bachelor's degree in Business or equivalent with a specialization in Client Marketing/CRM.
2. 3 to 5 years of experience in loyalty and customer relationship development roles, preferably in the beauty or luxury sector.
3. Strong autonomy and organizational skills with the ability to manage priorities and tasks proactively and rigorously.

1. Teamwork and collaboration skills.
2. Attention to detail and strong analytical skills.
3. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
4. Familiarity with CRM databases and data analysis for strategic action implementation.
5. Fluency in French and English, both written and spoken.

Minimum of 3 years in roles focused on loyalty and customer relationship development, ideally within the beauty or luxury industry.

Bachelor's degree in Business or equivalent with a specialization in Client Marketing/CRM.

Hybrid working mode with opportunities for career evolution within a prestigious luxury brand.

Guerlain fosters a culture of transformation and elevation, aiming to become the most iconic high perfumery and cosmetic house. The workplace is dynamic, innovative, and committed to excellence, supported by the global prestige of the LVMH group.