Guerlain CRM & Clienteling Coordinator

London • UK

Friday, October 10, 2025

Guerlain, a prestigious name in the luxury beauty industry, is part of the esteemed LVMH Group, a global leader in luxury products. Known for its rich heritage and innovative spirit, Guerlain offers a dynamic work environment where creativity and excellence are at the forefront. Employees are part of a vibrant community that values tradition and modernity, working together to uphold the brand's iconic status.

1. Support the CRM & Clienteling Manager and Intern in executing the CRM & Clienteling Communications Calendar and initiatives.
2. Coordinate the delivery of CRM & Clienteling communications through various channels, ensuring timely execution and adherence to brand guidelines.
3. Develop bespoke CRM & Clienteling communications by executing pre-defined campaign plans and collaborating with internal teams.
4. Maintain and update email creatives using the Dartagnan tool.
5. Execute direct mail campaigns in partnership with printing agencies.
6. Provide logistical support for clienteling campaigns, including stock management and gift preparation.
7. Collaborate with UK Sales and CRM teams to deliver bespoke communications for retail partners.
8. Assist with database management tasks and data acquisition initiatives.
9. Oversee weekly loyalty gift orders and supervise loyalty programme stock inventory.
10. Assist in regular reporting to monitor campaign effectiveness and resource allocation.

1. Bachelor’s degree or equivalent in Business Studies.

1. Experience with CRM campaign tools and digital platforms (e.g., Dartagnan, Adobe Campaign).
2. Client-centric mindset with experience in CRM, customer service, or retail.
3. Proficiency in briefing and working with agencies.
4. Excellent written and verbal communication skills.
5. Aptitude for analysis and reporting, with experience in Google Analytics and PowerBI.
6. Strong organizational skills and attention to detail.
7. Proficiency in Microsoft Office Suite.

Minimum of 2 years in a CRM or similar role within the luxury goods or FMCG retail industry.

Bachelor’s degree or Business Studies equivalent.

Guerlain offers a collaborative and innovative work environment, opportunities for professional growth, and the chance to work with a globally recognized luxury brand.

Guerlain fosters a culture of innovation and excellence, encouraging employees to contribute to the brand's legacy while embracing modernity. The work environment is collaborative and dynamic, with a focus on delivering exceptional client experiences.