Guerlain CRM & Clienteling Coordinator
Guerlain, a distinguished name in the luxury beauty industry, is part of the prestigious LVMH Group, a global leader in luxury goods. Known for its rich heritage and innovative spirit, Guerlain offers a dynamic and inspiring work environment where creativity and excellence are at the forefront.
- Support the CRM & Clienteling Manager and Intern in executing the CRM & Clienteling Communications Calendar and initiatives.
- Coordinate end-to-end CRM & Clienteling communications, including Email, SMS, Clienteling App BeeGold, and Direct Mail, ensuring timely execution and adherence to brand guidelines.
- Develop bespoke CRM & Clienteling communications by collaborating with internal teams, securing approvals, and managing workflows for timely delivery.
- Maintain and update email creatives using the Dartagnan tool.
- Execute direct mail campaigns by coordinating with printing agencies and preparing gifting materials.
- Provide logistical support for clienteling campaigns, including stock management and gift preparation.
- Collaborate with UK Sales and CRM teams to develop bespoke communications for retail partners.
- Assist with database management tasks and data acquisition initiatives.
- Oversee weekly loyalty gift orders and supervise loyalty programme stock inventory.
- Assist in regular reporting to monitor resource allocation and campaign impact, using tools like Google Analytics and CRM BI.
- Bachelor’s degree or equivalent in Business Studies.
- Minimum 2 years of experience in CRM or a similar role within the luxury goods or FMCG retail industry.
- Proficiency in CRM campaign tools and email creative platforms, with experience in Adobe Campaign being desirable.
- Adept at learning and using new digital platforms, including Dartagnan.
- Strong client-centric mindset with excellent written and verbal communication skills.
- Aptitude for analysis and reporting, with experience in Google Analytics and PowerBI being advantageous.
- Strong organizational skills and autonomy, with a keen eye for detail.
- Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
- Proactive, adaptable, and resilient with strong relationship-building skills.
Minimum 2 years of experience in CRM or a similar role within the luxury goods or FMCG retail industry.
Bachelor’s degree or Business Studies equivalent.
Guerlain offers a hybrid working environment, fostering a balance between professional and personal life, and providing opportunities for career growth within the LVMH Group.
Guerlain prides itself on a culture that values innovation, creativity, and the pursuit of excellence. As part of the LVMH Group, the company offers a collaborative and dynamic work environment where employees are encouraged to develop their skills and advance their careers.


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