Guerlain CRM Analyst

Guerlain is a storied French perfumery and cosmetics maison known for craftsmanship and refinement. As part of the LVMH group, Guerlain combines heritage savoir‑faire with modern retail and digital initiatives, offering collaborative, cross‑functional work across Marketing, Retail and Product teams.

1. Produce actionable insights and dashboards through daily, weekly and monthly reporting to inform commercial and CRM decisions.
2. Support the sales force by ensuring effective use of clienteling/CRM tools and resolving operational issues.
3. Coordinate with IT to drive improvements, updates and evolutive developments of brand tools to optimise processes and user experience.
4. Develop and implement loyalty strategies to increase store traffic, conversion and repeat purchase (recurrence).
5. Design and deliver training programs to strengthen tool adoption and in‑store best practices.
6. Monitor CRM KPIs (database quality, activation, conversion, recurrence, campaign performance) and identify opportunities for optimisation.
7. Support events and activations by identifying prospects, tracking follow‑up and conducting post‑event analysis with recommendations.

1. Bachelor's degree in Marketing, Business Administration or a related discipline.
2. Advanced English (spoken and written).
3. Analytical, detail‑oriented profile with strong organisational skills and the ability to prioritise multiple projects.
4. Excellent communication and stakeholder management skills; ability to influence using data.
5. Experience or familiarity with clienteling and personalised customer service (desirable).
6. Familiarity with CRM metrics and segmentation (e.g. active base, VVIC, VIC).

1. Salesforce
2. Excel
3. PowerPoint
4. Power BI
5. clienteling
6. VVIC
7. VIC

Minimum 3 years of professional experience in CRM, retail analytics, customer insights or a related role, preferably in beauty, cosmetics or luxury retail.

Bachelor's degree in Marketing, Business Administration, Commerce or related field.

Guerlain combines a heritage luxury ethos with a forward‑looking commercial and digital mindset. The workplace emphasises craftsmanship, client obsession and close collaboration between Retail, Marketing, CRM and IT to translate insights into tangible customer experiences.