Guerlain CRM Activation Project Manager

Paris • France

Thursday, June 19, 2025

Guerlain, a storied name in the realm of luxury perfumery and cosmetics since 1828, is renowned for its audacious fragrances and exceptional beauty products. As part of the esteemed LVMH group, Guerlain is committed to maintaining its iconic status in the high perfumery and cosmetics industry, continually striving for excellence and innovation.

1. Develop and manage the relational plan, including campaign management and CRM tool production.
2. Coordinate with internal and external stakeholders as well as markets to ensure alignment with marketing briefs and business objectives.
3. Prepare and facilitate validation meetings with the marketing team.
4. Oversee the development and delivery of tools to markets, ensuring quality and timely execution.
5. Optimize relational tools and CRM support materials.
6. Update existing tools and develop new recruitment, loyalty, and reactivation mechanisms in line with market needs and Guerlain's brand guidelines.
7. Create and manage email campaigns, including tactical and trigger emails.
8. Manage budgets and operational tasks, including order tracking.
9. Conduct competitive analysis and develop benchmarks.
10. Provide weekly support and guidance to markets to ensure effective CRM strategy deployment.
11. Consolidate market activities, including campaigns, results, and optimization levers, and share best practices.
12. Coordinate activation plans with various market stakeholders (CRM, Digital, Retail, IT).
13. Monitor data, report, and analyze performance and KPIs at both international and market levels.

1. Bachelor's degree in Business or equivalent, with a specialization in Client Marketing/CRM.
2. 3 to 5 years of experience in client relationship development and activation roles, preferably in the beauty or luxury sector.

1. Strong autonomy and organizational skills to manage priorities and tasks proactively.
2. Teamwork and collaboration skills with attention to detail and strong interpersonal abilities.
3. Proficiency in data analysis, KPI tracking, and synthesis.
4. Expertise in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with IT processing software (e.g., SAP).
5. Knowledge of CRM tools (e.g., Adobe, Salesforce) and CRM database management and analysis.
6. Fluency in French and English, with excellent written and verbal communication skills in both languages.

Minimum of 3 years in roles focused on client relationship development and activation, ideally within the beauty or luxury industry.

Bachelor's degree in Business or equivalent with a specialization in Client Marketing/CRM.

The position offers a dynamic work environment with opportunities for professional growth and development within a prestigious luxury brand.

Guerlain fosters a culture of innovation and excellence, encouraging employees to contribute to the brand's legacy of luxury and creativity. The work environment is dynamic and collaborative, with a focus on personal and professional growth.