Guerlain Corporate Communications Manager

Paris • France

Friday, June 27, 2025

Guerlain, a distinguished name in the world of luxury perfumes and cosmetics since 1828, is renowned for its audacious and exceptional creations. As part of the LVMH Group, Guerlain is committed to maintaining its status as an iconic high perfumery and cosmetic house, continually elevating its brand image and product offerings to surpass the competition.

1. Develop and oversee the deployment of a robust 360-degree corporate communication strategy and associated editorial calendar to ensure qualitative brand presence and visibility.
2. Create a solid activation plan by identifying impactful communication opportunities and relevant profiles to faithfully convey the brand's DNA and positioning.
3. Co-conceive corporate event concepts that provide immersive experiences and serve as inexhaustible sources of inspiration to reflect Guerlain's commitment and values.
4. Supervise the drafting and production of press tools that serve as strong image vectors for Guerlain.
5. Construct and manage the annual budget for the Corporate Communication team.
6. Define and communicate expected guidelines to markets for the coordination and orchestration of 360-degree Corporate Communication actions.
7. Establish and facilitate annual international cross-sharing forums.
8. Consolidate market-specific requests and needs to anticipate the need for certain adaptations.
9. Define key performance indicators (KPIs) for each major event of the year, both quantitative and qualitative, and ensure clear communication to markets.
10. Implement centralized performance tracking tools to consolidate market feedback and monitor the impact of actions taken.
11. Analyze results, share best practices, and implement action plans to refine future activations.
12. Manage a team of two individuals.

1. Bachelor's degree in Communication, Journalism, Business, or equivalent university degree.
2. 7 to 10 years of experience in institutional communication roles within an agency or company, preferably in the beauty or luxury sector.
3. Recognized for strategic vision and deep understanding of Image-related topics and their business contribution.

1. Creative mindset with strong conceptual intelligence and ability to think and convey brand storytelling.
2. Up-to-date with emerging trends in sustainability and corporate social responsibility.
3. Pragmatic approach to project management, ensuring adherence to deadlines and budgets.
4. Fluent in French and English, with the ability to express and write with finesse and subtlety in both languages.

Minimum of 5 years in a similar role.

Bachelor's degree or higher in Communication, Journalism, Business, or related field.

Hybrid working mode with opportunities for career advancement.

Guerlain fosters a culture of innovation and excellence, encouraging employees to embrace creativity and strategic thinking. As part of the LVMH Group, the company values sustainability and social responsibility, creating a dynamic and inspiring work environment.