Guerlain Consumer Events Specialist

Tokyo • Japan

Friday, April 18, 2025

Guerlain, a prestigious name in the luxury perfumes and cosmetics sector, is part of the renowned LVMH Group, a global leader in luxury goods. As an employer, Guerlain offers a dynamic and innovative environment where creativity and excellence are at the forefront. The brand is committed to nurturing talent and providing opportunities for professional growth within the expansive network of LVMH.

1. Develop and coordinate the animation plan for various events, including PODIUM, GAISHO EVENT, MASTER CLASS, CONSUMER, and CRM/PR.
2. Create detailed 3D images of proposed plans for validation by the headquarters.
3. Brief local suppliers on the specifics of the animation plan to ensure accurate execution.
4. Oversee the execution of retail events, ensuring all activities are completed on time and to the highest standard.
5. Coordinate with internal teams and external vendors to manage event logistics, setup, and teardown.
6. Monitor event performance and gather feedback to continuously improve future events.
7. Manage and coordinate all 360° marketing materials required for events, ensuring alignment with Guerlain's brand standards.
8. Work with the creative team to develop and produce promotional materials, including brochures, banners, and digital content.
9. Ensure timely delivery and proper distribution of materials to the event site.
10. Oversee the coordination and deployment of direct retail activity devices such as engraving machines and consultation tablets.
11. Provide training and support to retail staff on the proper use of these devices.
12. Develop and manage detailed project schedules for all events and marketing activities.
13. Monitor and control budgets, ensuring all activities are executed within the allocated budget.
14. Provide regular updates and reports to management on project status, budget utilization, and any variances.

1. Bachelor's degree in Marketing, Business Administration, or a related field.

1. Proven experience in trade marketing, event management, or a similar role.
2. Strong project management skills with the ability to manage multiple tasks simultaneously.
3. Excellent communication and interpersonal skills.
4. Proficient in using project management and design software (Word, Excel, PowerPoint, Illustrator, Sketch up 3D software).
5. Creative thinker with a keen eye for detail.
6. Ability to work independently and as part of a team.
7. Knowledge of the beauty or luxury industry is a plus.
8. English communication skills a plus.

Minimum of 3 years of experience in trade marketing, event management, or a similar role.

Bachelor's degree in Marketing, Business Administration, or a related field.

The role offers a hybrid working mode with occasional travel to event sites and retail locations, along with flexibility to work outside of regular business hours during events and peak periods.

Guerlain fosters a culture of innovation and excellence, encouraging employees to push boundaries and explore new ideas. The workplace is collaborative, with a strong emphasis on teamwork and professional development, reflecting the values of the LVMH Group.